Chamber President and CEO Eli Matthews addresses the small crowd gathered at last month’s soft opening. Matthews highlighted the new features of the Visitor’s Center and thanked the many sponsors who donated funds or labor to the project.
from hats to mugs, backpacks, t-shirts, wine glasses, magnets, pins and more, there is something for every style. The merchandise allows everyone who walks through the doors to have the opportunity to represent Medford locally or in their hometown. It also offers a chance for locals and people from out of the area to showcase Medford’s unique personality to their friends, family and business associates. But the purpose of the new VIC extends far beyond tourism; it showcases how partnerships and promoting local businesses builds community. Numerous businesses participated in the remodel, either by donating materials, labor or funds to the project. Each space in the VIC has been touched by a hardworking local business and the people they employ. It is a reminder of how important businesses — large and small — are to a thriving community, and how a strong Chamber helps these businesses grow. The remodel is the culmination of months of hard work among the staff at The Chamber and Travel Medford, and numerous community partners. It marks the beginning of a new phase for Medford and the Rogue Valley — uniting local businesses, residents and visitors. n
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July 2022 | The Business Review
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