beauty-2020lookbook-final

Beauty Trend Outlook

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BEAUTY TREND OUTLOOK

CUSTOM, BRANDED CONTENT

The Ahalogy Difference

Influencer Network

Ahalogy, a Quotient Brand, is a market leader in trend-driven influencer content and social media marketing. The platform delivers results to brands and retailers through its network of high-quality influencers, targeted social media advertising, and advanced mea- surement capabilties. Ahalogy serves over 400 of Quotient’s CPG and Retailer clients.

Using our quality traffic test and brand match score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Social Media

We don’t rely on questionable claims of impressions and reach. We verify 100% of our impressions using promoted posts, guaranteeing your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our first- party source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

Powered by Muse | 5

Beauty Trend Outlook Things are heating up this spring and summer, especially for beauty! Shoppers are searching for bright new ideas in makeup, stepping up their skincare routines, fashioning their fingertips, and more. The following Trend Outlook shares some of 2020’s hottest new Beauty category trends across a variety of content areas, including “Hair Accessories,” “Clean Makeup,” “Bold Colors,” “Multi-Masking,” and more. Follow along to discover trending beauty topics and evergreen thought-starters alike, all of which can be adapted for your brand’s future Beauty campaigns. PLANNING AHEAD

Table of Contents

26 18 34 10 06 04

THE AHALOGY DI FFERENCE

INTRODUCT ION

HAI R CARE

MAKEUP & COSMET ICS

SKIN CARE

NAI L CARE

SECT ION ONE Hair Care

Sunny days and “Hair Care” make the perfect pair. The following chapter includes seasonal and evergreen thought-starters, backed by category trend data from Ahalogy Muse, to inspire shoppers to brush up their hair care routines for the spring and summer seasons. Help shoppers style their upcoming hair care regimens with Second-Day Hairstyles, tutorials for Laying Baby Hairs, tips on How to Elevate an Updo, and more.

10 | Game Day with Frito Lay Beauty Trend Outlo k

No outfit is complete without the help of an accessory or two—and what better way to complete a hairstyle than with a playful detail? From scarves and bandanas to blingy clips and bobby pins, be sure to add this trend into your influencer campaign. With the help of your brand, influ- encers can inspire shoppers with seasonal hairstyles and accessories. Hair Accessories HAI R CARE TOP IC:

TOP RELATED KEYWORDS: • Barrette • Hairstyle • Bobby Pin • Comb • Scrunchie • Hair Tie • Headband

• Tortoiseshell • French Twist • Pony Tail • Hairpin • Updo

JAN

MAR

AUG

JAN

MAY

OCT

“Hair Accessory” peaks at several points during July as shoppers decorate their hair for summer events such as festivals, weddings, and more.

Seasonal Hairstyles

Second-Day Hairstyles

How to Elevate an Updo

12 | Beauty Trend Outlook

Powered by Muse | 13

Natural Hair HAI R CARE TOP IC:

Customers are returning to their au naturale hair roots. Support shoppers’ “Natural Hair” journeys by providing content on Protective Hairstyles, from beautiful braids to modern wigs. Audiences are also elevating their ponytail games by styling their baby hairs; inspire shoppers with new ways to fashion their edges with a Laying Your Baby Hairs Tutorial.

TOP RELATED KEYWORDS: • Natural Hair Movement

• Hair Care • Hairstyle

• Human Hair Growth • Afro Textured Hair • Porosity • Hair Conditioner • Updo • Detangler • Wig • Shampoo • Braid

OCT

JAN

JAN

MAR

MAY

AUG

“Natural Hair” is always in style but reaches multiple peaks in August, as shoppers let their hair free in the summertime.

Natural Hair Care Basics

Protective Hairstyles

Laying Baby Hairs Tutorial

14 | Beauty Trend Outlook

Powered by Muse | 15

In Collaboration with: House of Odara with Pantene CAMPAIGN EXAMPLE:

After overdosing her hair on pool dates, curling irons, and blow dryers, House of Odara noticed the toll it was taking on her precious locks. Pantene to the rescue! House of Odara teamed up with Pantene® Intense Rescue Shots to give her hair a shot of hydration while inspiring shoppers to also pamper their hair with a much-needed boost.

TREND-INSP I RED CONTENT

Summe r Ha i r

Na tura l Ha i r

Af t e r -Poo l Ha i r Car e

16 | Beauty Trend Outlook

SECT ION TWO Makeup & Cosmetics

Inspire shoppers to wake up and makeup with the following 2020 makeup trends, supported by category trend data from Ahalogy Muse. The following chapter encompasses cosmetic content from sustainable “Clean Beauty” to fun “Bold Makeup” to serve a variety of consumers this upcom- ing spring and summer season.

18 | Game Day with Frito Lay Beauty Trend Outlo k

Audiences are cleaning up their beauty acts and getting ready to live a green and glamorous lifestyle! Shoppers realize that they have to do their part in making sustainable choices; help make it a little easier by educating them on trending content ideas like Why Clean Beauty Matters and Clean Beauty 101: What Is It? Clean Beauty MAKEUP & COSMET ICS TOP IC:

TOP RELATED KEYWORDS: • Cosmetics • Sustainable Products • Skincare • Skin • Acne • Environmentally Friendly • Paraben • Personal Care • Natural Product • Sunscreen • Lipstick • Essential Oil

OCT

JAN

MAY

AUG

JAN

MAR

“Clean Beauty” trends all year long but rises in popularity mid-April and peaks on May 10.

Clean Beauty 101: What is it?

Why Clean Beauty Matters

Pregnancy-Safe Cosmetics

20 | Beauty Trend Outlook

Powered by Muse | 21

Inspire shoppers to live boldly! During the age of pop culture and cutting-edge fashion trends, customers are leading more vibrant lives as they experiment with crystals, cut creases, and dreamy eyeshadow. Offer makeup options for any comfort level by encouraging audiences to try out Color Block Eyeshadow, a Nontraditional Lipstick Shade, or train them on How to Rock Rhinestones. Bold Makeup MAKEUP & COSMET ICS TOP IC:

TOP RELATED KEYWORDS: • Skin • Beauty

• Lipstick • Skincare • Pharmacy • Face • Soap • Natural • Eye Shadow • Cleanser • Exfoliation • Eye

OCT

MAY

AUG

JAN

JAN

MAR

Being bold never goes out of style, but “Bold Makeup” reaches a peak in June as shoppers brighten up their spring and summer looks.

Color Block Eye Shadow

Nontraditional Lipstick Shade

How to Rock Rhinestones

22 | Beauty Trend Outlook

Powered by Muse | 23

Good makeup starts with good skincare and a solid foun- dation. Bianca Enchanted taught audiences how to wrap both of these essential steps into one with Neutrogena SkinClearing® Liquid Makeup. She laid the groundwork for stunning skin with Neutrogena SkinClearing® Liquid Makeup, Mineral Powder, and Blemish Concealer—all conveniently accessible at Walmart. She inspired audi- ences and helped readers feel confident with or without makeup. In Collaboration with: Bianca Enchanted Neutrogena at Walmart CAMPAIGN EXAMPLE:

TREND-INSP I RED CONTENT

Mak e up Sk i n Rout i ne

Cl ear Sk i n

Hea l t hy Mak e up

24 | Beauty Trend Outlook

SECT ION THREE Skincare

In 2020, shoppers are on the lookout for ways to truly love the skin they’re in. The following chapter shares trending skincare topics for the upcoming spring and summer season, including “Skincare Routines” and advice on how to properly “Multi-Mask.” Complete with Muse category trend data, campaign inspiration, and content ideas for the season ahead, these sections give you everything you need to plan a successful campaign strategy.

26 | Game Day with Frito Lay Beauty Trend Outlo k

Skincare has never been a more prominent topic among millennials—from emerging related trends like charcoal and collagen, to DIY remedies made with essential oils, it can be overwhelming to know which products to use and when. Have influencers and advocates of your brand describe their “Skincare Routine,” along with their favorite products, to help reach shoppers looking for a trusted solution. Skincare Routine SKINCARE TOP IC:

TOP RELATED KEYWORDS: • Cleanser • Skincare • Acne • Cosmetics • Mask • Rosacea • Moisturizer • Face • Irritation • Salicylic Acid • Exfoliation • Mist

OCT

JAN

MAY

AUG

JAN

MAR

“Skincare Routines” rely on consistency, which is why they’re popular year-round.

What’s Your Skin Type?

Sensitive Skincare on the Go

How to Treat Adult Acne

28 | Beauty Trend Outlook

Powered by Muse | 29

Although masking your beauty is never recommended, “Multi-Masking” is a current trend that addresses custom- ers’ skin concerns for different areas of their faces. Shop- pers can prepare for an event or simply pamper themselves by using a charcoal mask on the parts of their face that are prone to congested pores and a hydrating mask in sections that could use a boost of added moisture. Talk about put- ting your best face forward! Multi-Masking SKINCARE TOP IC:

TOP RELATED KEYWORDS: • Forehead • Mask • Charcoal • Face • Skincare

• Vitamin C • Argan Oil • Nose • Peptide • Clay • Acne • Formula

OCT

JAN

MAY

AUG

JAN

MAR

“Multi-Masking” peaks at several points in the year, including on July 1.

Self-Care Routine

Event Prep

Combination Skincare

30 | Beauty Trend Outlook

Powered by Muse | 31

In Collaboration with: Moderately High Maintenance Palmer’s at CVS CAMPAIGN EXAMPLE:

Good skincare can make the world of difference when customers are traveling. Moderately High Maintenance inspired audiences to enjoy new products along with their new destinations and experiences. To prepare for her trip, Moderately High Maintenance stocked up on Palmer’s Coconut Oil Formula Facial Collection, which is naturally free from parabens, mineral oil, sulfates, phthalates, gluten, GMOs, and harsh chemicals and is available at CVS. Say bon voyage to skin struggles!

TREND-INSP I RED CONTENT

Trav e l Sk i ncare

Se ns i t i v e Sk i n

Cl ean Beaut y

32 | Beauty Trend Outlook

SECT ION FOUR Nail Care

Shoppers are dipping their pedis in the pool and fashioning their fingernails for wedding season. “Nail Care” is essen- tial to audiences during the spring and summer seasons. The following chapter allows your brand to place premium Nail Care content right at consumers’ fingertips, thanks to data-driven content from Ahalogy Muse. Read on to pamper your shoppers with evergreen thought starters like “Biotin for Beginners,” “Supplement Routines,” “Deluxe At-Home Pedicures,” and more.

34 | Game Day with Frito Lay Beauty Trend Outlo k

Beauty is only skin deep, but supplements go deeper. Inspire shoppers to invest in Beauty from the Inside and Out with “Nail Care Supplements”—which nurture their hair and skin as an added bonus! By nurturing their bodies from within with ingredients like biotin and collagen, shop- pers are sure to nail their beauty goals and more. Nail Care Supplements NAI L CARE TOP IC:

TOP RELATED KEYWORDS: • Health Food Store • Capsule • Hippophae • Cholecalciferol • Nail • Biotin • Grape Seed Extract • Dietary Supplement • Food and Drug Administration • Skin • Vitamin C • Beauty

OCT

AUG

JAN

JAN

MAR

MAY

“Nail Supplement” reaches multiple peaks, including April 21, May 11, and June 19.

Supplement Routine

Beauty from the Inside Out

Biotin for Beginners

36 | Beauty Trend Outlook

Powered by Muse | 37

Self-care goes beyond just skin and hair! Motivate con- sumers to indulge in self-care all the way down to their fingertips with Deluxe At-Home Pedicure inspiration or encourage them to consistently schedule time for them- selves with a How-To for Prioritizing You. Self-Care Manicure NAI L CARE TOP IC:

TOP RELATED KEYWORDS: • Health • Mental Health • Self-love • Meditation • Anxiety • Love • Personal Development • Self-help • Stress • Mindfulness • Well-being • Self-compassion

OCT

MAY

AUG

JAN

JAN

MAR

Self-Care” is always important, which is why it remains consistently popular year-round.

Deluxe At-Home Pedicure

How-To for Prioritizing You

Nail Gem Inspiration

38 | Beauty Trend Outlook

Powered by Muse | 39

In Collaboration with: Beautiful Eats and Things with Garden of Life CAMPAIGN EXAMPLE:

Strong nails with the added benefit of skin elasticity and healthy hair? Sign us up! Beautiful Eats and Things cued readers into a Nail Care miracle, aka collagen, which she used to enhance her delicious popsicle recipe. By mixing Garden of Life’s Collagen Beauty Powder with a few other simple ingredients, the influencer and her audience were able to treat themselves to collagen’s benefits while also enjoying a guilt-free dessert.

TREND-INSP I RED CONTENT

Hea l t hy Na i l s

Beaut y Supp l eme nt s

Co l l ag e n Re c i pe s

40 | Beauty Trend Outlook

BEAUTY TREND OUTLOOK Appendix

Beautiful Eats and Things , Creamy Berry Lemonade Beauty Popsicles Bianca Enchanted , Laying the Foundation for Great Skin House of Odara , Healthier Hair With Pantene’s Intense Rescue Shots Moderately High Maintenance , Travel Skincare Routine

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