Marketing Fund ■ MARKETING
Recreation Marketing
02 06 00
2026 Budget vs Projection
2026-2025 Budget Variance
Dept
Final 2023
Final 2024
Budget
Projections
Budget
Sub-Dept
NA
2025
2025
2026
Variance
%
%
Sales
2402 Brochure Advertising
47,835
26,570
35,000
42,445
40,000
-2,445
-5.8% 5,000
14.3%
Total Sales
$47,835
$26,570
$35,000
$42,445
$40,000
($2,445)
-5.8% $5,000
14.3%
Miscellaneous
2700 Ins Contribution - Employee 2703 WDSRA Reimbursement 2704 Reimbursement Income 2708 Forever Green Tree
16,488 1,500
14,868 1,500
14,532 1,500
17,447 1,500
17,439 1,500
-8
0.0% 2,907
20.0% 0.0% 0.0% -73.4%
0
0.0%
0 0
0
0
0
484
0
-484 860
-100.0%
32,021
43,970
16,000
3,390
4,250
25.4% -11,750
Total Miscellaneous Revenue
$50,009
$60,338
$32,032
$22,821
$23,189
$368
1.6% ($8,843)
-27.6%
Total Revenue
$97,844
$86,908
$67,032
$65,266
$63,189
($2,077)
-3.2% ($3,843)
-5.7%
Wages & Benefits
3100 Wages - Regular 3104 Employee Insurance 3111 Tuition Reimbursement 3112 Employee Certifications 3113 Training & Conferences 3114 Mileage Reimbursement 3117 Awards & Recognition 3120 Staff shirts/Uniforms
436,407 101,716
512,216 107,353
527,699 102,876
528,481 113,957
547,719 122,868
19,238 8,911
3.6% 20,020 7.8% 19,992
3.8% 19.4% 0.0% 0.0% -2.9% 0.0% 0.0% 0.0%
0 0
40
0 0
0 0
0
0
0.0% 0.0% 9.6% 66.7% 0.0% 0.0%
0
245
100
100 239 200
100 -83
3,223
1,415
2,822
2,500
2,739
0
396
500 200
300 200
500 200
0 0 0
35
70 22
0 0
1,176
3,500
3,500
3,500
Total Wages & Benefits
$542,557
$621,757
$637,597
$648,938
$677,626
$28,688
4.4% $40,029
6.3%
Supplies
3200 Office Supplies 3207 Books & Publications 3208 Meeting Supplies
5,697
7,672
9,150 1,170
6,500
9,550 1,170
3,050 370 -250
46.9% 46.3%
400
4.4% 0.0% 0.0% 0.0%
407 295
604
800 250
0
50
250
0 0
-100.0%
-250
-100.0%
3210 Staff Supplies
18
0
0 0
0
0
0.0%
0
3299 Miscellaneous Supplies
0
26
40
250
210
525.0%
250
Total Supplies
$6,417
$8,352
$10,570
$7,590
$10,970
$3,380
44.5% $400
3.8%
Contractual Services
3300 Mobile Communication 3301 Dues & Memberships
619 264 712
1,535
1,536 1,060 16,910 50,450 26,300 14,925
1,536 1,144 2,000 43,000 26,300 6,500
1,680 1,325 3,600 39,450 29,900 7,550
144 181
9.4% 15.8%
144 265
9.4% 25.0% -78.7% -21.8% 13.7% -49.4%
529
3303 Postage 3318 Advertising 3321 Promotion 3322 Printing
1,315 31,399 16,533 1,929
1,600 -3,550 3,600 1,050
80.0% -13,310 -8.3% -11,000 13.7% 3,600 16.2% -7,375
29,461 14,351
83
3323 Community/Public Relations 3336 Consulting Services (Other)
352
189
400
400
400
0 0
0.0% 0.0%
0 0
0.0% 0.0%
15,600 1,045
0
0
0
0
3353 Media Services
408
6,840
2,200
4,380
2,180
99.1% -2,460
-36.0%
2026 BUDGET 137
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