SPONSORSHIPS Profile The sponsorship budget represents the revenues and expenses associated with securing and maintaining corporate sponsorships and advertising through the quarterly Program Guide, athletic partnerships and programs, general advertising, and facility and event sponsors. The impacts of budget-relieving, in-kind partnerships such as donations and food trade that assist other department budgets are included in monthly revenue totals when presented to board and staff throughout the year. Revenue in the 2026 sponsorship budget primarily reflects dollars directly associated with the sponsorship program; this revenue includes: banner sales, Program Guide ads and general advertising including digital, facility sponsorships and event advertising. Sponsorship dollars that impact specific programs and events are reflected in those respective budgets. Sponsorship revenue has increased annually from 2013-2025, with the exception of a dip in 2020 due to unforeseen circumstances related to the pandemic. In 2025 the sponsorship program enjoyed yet another incredibly successful year. By Q3, we are 98.8% to our goal of $360,000. All additional revenue generated through the selling of sponsorships and advertising – approximately $355,980 through September 30th – is directly reflected in the individual program budgets within the Recreation Department and as advertising revenue in the Marketing Department budget. The sponsorship program is currently up 4.9% compared to 2024. All event sponsorships including Children’s Lunch Hour Entertainment, Concerts in Your Park, Kite Fly, Wonderful World sorship dollars
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000
2025 as of Sept 30 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
of Wheels and Halloween Happening sold out. Additionally, sponsor revenue continued to increase based on the addition of other revenue- generating opportunities that were introduced over the past few years. These included: an increase in park banner sales at the synthetic turf field at Knoch Park, branded hopscotch courts (7 sold), golf range targets (all sold), feather banners at Centennial Beach, Naperbrook Golf Course and Springbrook Golf Course, and pickleball and tennis court decals, and paddleboat decals. These very visible additions were well received by sponsors and the community. In 2025 we also welcomed back the Naperville Community Fireworks Show for its 3rd year and sold the Grand Finale Title Sponsor for $10,000 as well as the Sparkler Sponsor for $2,500.
Continued successful management of the sponsorship/advertising program will focus on two primary goals: (1) renewing current sponsors with an added focus of encouraging them to increase their participation and contribution levels and (2) continuing to grow sponsorship inventory and identify new potential partners. New and still-growing opportunities for outdoor advertising and the facility-based digital advertising across the District provide us with the ability to expand existing partnerships Districtwide. In 2026, we will welcome a new event, Glow in the Snow: A Winter Night Walk and will continue with new opportunities introduced in 2025 which sold out: Mudrats Swim Team Sponsor, and Golfapalooza sponsorships.
2026 BUDGET 69
napervilleparks.org
Made with FlippingBook Digital Proposal Creator