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Millennial Fur Babies:
“ The millennial generation, born between 1981 and 1995, surpasses all previous generations in their devotion to pet ownership. Sometimes called the “ fur baby ” generation, millennials are reshaping what pet ownership looks like. They tend to pour time and money into their feline and canine companions and treat them almost like children. As a generation, millennials have delayed
milestones like marriage, parenthood, and home ownership. This is at least partially due to unexpected amounts of student debt, inflation in housing prices, and stagnant wage growth relative to cost of living. As millennials reach their 30s and 40s, pets offer a way to enjoy some of the benefits of adult life without all the expenses of having a baby. More than half of millennials own pets, and 33 percent of pet owners in the United States are millennials. In the past, men did not own as many cats as women, but millennial men have more cats and dogs than other generations. Pet - centered businesses are creating a whole new economic niche. There are cat cafés, brew pubs where you can bring your dog, pet hotels, pet portrait artists, and even spas, acupuncture, and massage for pets. Companies like Chewy and BarkBox cater to millennial pet parents with curated subscription boxes of toys and treats. High - end pet fashion is booming, with brands like Wild One offering minimalist, Instagram - worthy harnesses and leashes for dogs and cats and subtly scented grooming wipes. The boutique chain store J. Crew sells pet accessories like flannel neck scarves in its accessories department. Luxe brands like Louis Vuitton, Gucci, and Pendleton sell $400 pet ensembles. Pet costumes sell out every Halloween, especially pumpkins, bats, and bumble- bees. Whether it ’ s organic food, GPS trackers, or plush beds, millennials are proving that when it comes to their pets, nothing is too much for their “ family. ” Many are willing to spend more on pet pampering than on themselves and are willing to go into debt to care for a pet. ”
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