Smuckers-Social-Influencer

SUCCESS STORY:

RITZ Sweet & Savory Campaign

For the RITZ Sweet or Savory campaign, the brand sought to increase awareness and drive consideration with with easy snacking recipe content. With the help of Ahalogy’s influencer network and innovative social media content, shoppers were inspired to use RITZ Crackers in recipes ranging from hearty hors d’oeuvres to decadent desserts. The campaign exceeded the brand’s impression goal while also uncov- ering new insights for the RITZ team. Top-clicked keywords included “cracker bites,” “three-ingredients,” and “savory party snacks.”

RESULTS & LEARNINGS

Not only did the campaign exceed the brand’s impression goal, it helped uncover new insights for the RITZ team. The Instagram story ads drove the highest engagement, beating Ahalogy internal bench- marks for video impressions by over 154%. Additionally, engagement for the video ads exceeded Ahalogy’s CTR benchmark by 200%. Top- clicked keywords included “cracker bites”, “three-ingredients”, and “savory party snacks”.

+154%

+200%

How much the Instagram Story Ads exceeded Ahalogy’s bench- mark for video impressions

How much the Instagram Story Ads exceeded Ahalogy’s bench- mark for click-through-rate

Source: Ahalogy Internal Marketing March 2018

42 | Smucker’s Social Influencer Lookbook

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