Smuckers-Social-Influencer

Nespresso Influencer Content for Pinterest SUCCESS STORY: We partnered with the Nespresso team to create a year’s worth of beautiful and engaging custom influencer content. With the help of Ahalogy’s premium, hand-selected influencer network and a targeted Pinterest strategy, the campaign helped consumers discover new usage occasions for Nespresso coffee.

RESULTS & LEARNINGS

Nespresso published the Brandables content on their Pinterest page throughout the year, targeting followers with engaging creative assets and inspiring usage occasions. Pins created from Ahalogy Nespresso Brandables drove higher engagement rates and click-through-rates than Nespresso branded pins.

+52%

+141%

How much the Brandables pins exceeded brand-owned pins for engagement rate.

How much the Brandables pins exceeded brand-owned pins for click-through-rate

Source: Ahalogy Internal Marketing 2018

44 | Smucker’s Social Influencer Lookbook

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