+3.8% 0.27% 100% How much the campaign exceeded the brand’s impression goal Click-through rate to Albertsons Reported Campaign impressions that hit the brand’s Target Audience Aside from exceeding campaign goals and providing the brand with gorgeous influencer content, the content drove coupon clicks and traffic to product pages on Yoplait Oui Campaign at ABSCo SUCCESS STORY: General Mills wanted to drive awareness and consideration in-store and online at Albertsons Co for Oui™ by Yoplait® and Oui™ Petites products. With the help of Ahalogy’s hand-selected influencer network and a targeted paid media plan, the campaign helped boost engagement and inspire new usage occasions. RESULTS & LEARNINGS

banner coupon page from influ- encer content

Source: Ahalogy Internal Marketing August 2018

46 | Smucker’s Social Influencer Lookbook

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