Cinnamon Toast Crunch Churros Cereal + Walmart SUCCESS STORY: General Mills sought to increase awareness of their new Churro flavored cereal among Hispanic families who shop at Walmart. Gen- eral Mills targeted Hispanic, bilingual families within five miles of a Walmart location to increase awareness and inspire new usage occa- sions for Cinnamon Toast Crunch Churros breakfast cereal.


+8% 11K 42K+ Over promised paid media impressions Verified page views Paid media engage- ments The Cinnamon Toast Crunch Churros cereal campaign exceeded the brand’s goals, while also uncovering new insights.

Source: Ahalogy Internal Marketing January 2019

48 | Smucker’s Social Influencer Lookbook

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