Smuckers-Social-Influencer

How to Reach Shoppers & Drive Results with Social WHY SOCIAL?

Useful Content HOW TO WIN ON SOCIAL :

72% of all U.S. adults are active on social media. (1) Here’s how they are behaving today: THE CURRENT SOCIAL LANDSCAPE:

2 hours

81% +4x

70% of people say they would rather learn about products through content vs. traditional advertising. 3

The time the average American spends on social media per day 2

of consumers make purchase decisions based on friends’ social media posts 3

higher conversions on social from offers shared by trusted advocates than brands 3

People are actively searching for ideas and inspiration. For example: • +10M adult U.S. Facebook users are interested in pet food. • +60M are interested in coffee. • A whopping +100M adult U.S. Facebook users are interested in food—with +3.5M specifically interested in natural foods. 4

Sources: (1) https://www.pewinternet.org/fact-sheet/social-media/ (2) https://blog.globalwebindex.com/chart-of-the-day/daily-time-spent-on-social-networks/ (3) www.retailtouchpoints.com/topics/digital-marketing/use-influencer-marketing-to-connect-your-brand-with-shoppers (4) Facebook Audience Insights, September 2019

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