of journalists in Algeria in various contexts, by surveying the opinions of several officials in media institutions. The study concludes that fake news lead to a decline in trust in digital content, causing the audience to doubt the accuracy and reliability of the information they receive. This negatively affects the professional identity of media institutions and their ability to deliver high-quality and reliable content. The study also reveals that fake news intensify and deepen ideological polarisation, leading to heightened tensions and divisions in society. It widens the gap between different beliefs, fosters skepticism towards others, and solidifies disparities in understanding and communication. Keywords: Fake News, Trust, Digital Content, Professional Identity, Media Institutions.
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