The Law Office of Justin B. Stivers January 2019

A New Year in Digital Marketing

Strategies You Need to Try in 2019 Hubspot has some advice on optimizing your website SEO for voice search at Blog.hubspot.com/marketing/how-to- optimize-for-voice-search. Say Hello to Chatbots We didn’t listen when science-fiction movies warned us, and now AI is taking over the world. But maybe that’s not such a bad thing. Programs like chatbots have become more sophisticated and are being hailed as the future of lead generation. Deployed on websites, through Facebook messenger, or even via text message, chatbots can answer common questions and shepherd visitors through your digital funnel. Start learning the basics about chatbots at Bit.ly/ChatBotMagazine. Technology continues to evolve and is constantly affecting the business world in new ways. As a result, it’s shaping up to be an interesting year in marketing. Keep an eye out for opportunities to incorporate these trends into your marketing strategy.

HAVE A Laugh How are you ranking on voice search? Asking Siri or Alexa to find something online brings up fewer results than searching through a web browser. ComScore estimated that half of all online research will be done through voice search by 2020, which means that if your website isn’t voice-search friendly, half of your audience may never hear about you. Creating a successful marketing campaign requires foresight and adaptability — especially these days. Technology and consumer habits are rapidly changing, and using what worked in 2018 won’t necessarily be the right move in 2019. To help you determine your strategy for the coming year, here are a few rising marketing trends worth your consideration. Market With a Trusted Source eMarketer found that 30 percent of internet users have ad- blocking software installed on their devices, meaning that a big chunk of your audience will never see your online ads. But even users who do see online ads often don’t trust them. A 2015 Nielsen study found that consumers are far more likely to choose a company to do business with based on word of mouth, branded or editorial sites, and reviews. When planning your digital marketing strategy, learn how to incorporate these trusted sources in order to get your brand out there. Optimize for Voice Search

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