2 Tactics That Will Create Loyal Employees CREATE A CULTURE OF LOVE IN YOUR COMPANY
Company growth is the top priority for many entrepreneurs. If a business stagnates, it will eventually fail. However, when leaders focus solely on finding the best ways to reach new customers, they often overlook an integral part of running a cohesive company. While an operational-minded approach will do wonders for the efficiency of your business, behind every company’s success are the employees who made it possible. That’s why this Valentine’s Day is the perfect time to create a culture of love in your company.
face this struggle. The chaos of trying to raise children while balancing a career and a personal life is a significant stressor. As the leader of your company, you can help ease these burdens. A date night for an anniversary, spontaneous time off, or even added vacation time are all simple gestures that go a long way to create a company culture where your employees feel loved. AUTONOMY A dangerous pitfall for many entrepreneurs is developing a detachment between their own work life and the work lives of their team members. During the growth of the business, owners can fall into the age-old employee-boss mindset, and that hierarchy often creates a rigid environment. The moment an employee starts to look at their manager as a boss is also when they start to see their work as a job rather than a career they’re excited about. Trust and autonomy are essential to developing a productive professional relationship, and offering your employees remote work, flexible schedules, and the freedom to take control of their workdays are great ways to establish reciprocal relationships and foster entrepreneurial mindsets. happened four or five times; the person drove around for maybe 30 minutes to find a spot.” The team correctly guessed that the driver was Rosie and, upon meeting her, loved her instantly. What they didn’t know is that, panicked that she was going to be late to her interview, Rosie almost left. “I’m so thankful that Rosie walked in that day,” Russell says. Regarding her being late, he adds, “I didn’t hold it against her because I saw her driving around. I thought, ‘If someone is that dedicated, they must really want to work here.’” Russell turned out to be right, and Rosie has been an amazing part of our team ever since. Coming up on her work anniversary, Rosie finds it hard to believe that a year has gone by. “It’s so great working here. It doesn’t even feel like it’s going to be a year. Time flies!” she says. “The past year of being here has been so great. I’ve learned so much working with Russell and Ashley.” Rosie says it’s her team as a whole that makes working here awesome. “Getting to work with this team is amazing,” she says. She loves the team events, like their recent escape room adventure. “It was really fun getting to do that with everyone outside of the office.” What is she excited about in her second year here? “What I look forward to the most is continuing to grow as a team and as a firm,” Rosie says. Try some of these tactics at your company this February to create a culture of love where your employees and customers thrive.
FAMILY One of the best things you can do is invest in what matters most to your employees: their business owners is that their families can fall by the wayside amid the complications of running an organization. Your employees can also families. A familiar problem for many
THINGS ARE LOOKING ROSIE
CELEBRATING OUR TEAM’S ANCHOR
We just celebrated our fourth anniversary in January and now we get to celebrate Rosie’s one-year anniversary with The Button Law Firm. Her role as our litigation paralegal covers a lot of different areas, and it’s the reason Russell calls Rosie our anchor. “She’s really the anchor of how we keep up with everything,” Russell says. “One thing I can say about Rosie is she always says yes. She’s always willing to jump in and do the work.” Russell recalls the day Rosie came in for her interview. She was meeting with us around lunchtime, and there was not a parking spot to be found that day. “I saw this car driving by our office. It circled the block, then it came around again. This
We look forward to that, too! Thank you for everything you do, Rosie, to keep our team running smoothly. You’re our anchor!
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