“The need for speed” is a misleading expression. Those who really want that extra ‘m’ or ‘km’ per hour are, generally speaking, patient folk. They are not impulsive, off-the-line types. They take their time. They meticulously study their passion. They are motor sports aficionados who spend countless hours perusing literature, experimenting in garages, and visiting trails, tracks, and trade shows before committing to purchasing even the subtlest component. They are akin to Scott Harper, President and CEO of SideBySideStuff.com. Established in 2006 as Harper Cycle Works, a small motorsports parts dealership and repair shop, SideBySideStuff.com has benefitted from Harper’s prudence. He knew that his initial “jack-of-all-trades” approach catered only to an eclectic customer base in an approximate 30 mile radius of his Drexel, Missouri business. He knew that he was selling less over-the- counter parts to walk-in customers because of online competition. He knew when it was time to specialize, go online, and, in his words, “take back what is ours.” Since 2011, this family owned and operated company has realized its motto, “MAX IT OUT,” with a staggering 2,260% four-year growth rate with banner years of nearly US $7 million in 2014 and $10.1 million in 2015.
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JUNE 2016 • SPOTLIGHT ON BUSINESS
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