develop a message emphasizing how buying your product will solve their problems. Provide evidence and explanations whenever possible to bolster their trust. It shows you understand and relate to their issues. Remember, customers buy when they feel understood , not when they understand. Incorporate the ‘mere exposure effect’ into your marketing strategy. People tend to trust things that are familiar to them, including businesses. It’s not just an off-the-cuff theory: Humans are biologically programmed to like what they know. If they keep coming back to their internet haunts and notice your brand repeatedly, they’re more likely to trust you and convert. Keep pushing those ads; you’ll build a loyal clientele over time. Always do more. Businesses often get discouraged when they first look into social media marketing. They’ll make a daily post, a weekly video, or even a podcast to attract new leads without success. As a result, they might cut their budget or quit social media marketing altogether. However, they can always do more. They could post multiple times every day, make a daily video, or start using SEO more effectively. If an ad doesn’t work, they can pivot the message. When you implement your own campaigns, developing a following takes time and perseverance, but it pays off tremendously once it happens. Follow the ‘Rule of Seven.’ As we know, customers generally have an issue to solve or a pain point to alleviate by coming to your business. Once they have discovered you, they typically require seven touchpoints until making a purchase; they’ll click links, read ads, and do even more before they check out. So, optimize every point of the customer journey to be as successful as possible. Never give up or be discouraged if leads don’t bite right away, as it’s all part of the process. Sell benefits, not features.
Marketing is both an art and a science. Successful campaigns require an understanding of the human condition and effective strategies. Only experience can teach you the nuances, but these seven marketing secrets will aid you on your journey to build brand awareness and make impactful conversions. Market to someone, not everyone. In the age of digital marketing, you can market to your target audience directly, the ones most likely to buy your products and return. But who is your target audience? If your answer is “everyone,” reconsider. When you try to market to the “everyone” mass, you dilute your message to the point of being ineffective. Narrowing it down allows you to focus your outreach. 7 MARKETING SECRETS EVERY BUSINESS SHOULD KNOW
Create your ideal customer avatar (ICA). An ICA is the person you’re going to sell to, a representation of those most likely to buy your product. You can even draw a picture if you want, but generally, they should have the following qualities. • Demographics: What’s their age, gender, and job title? • Location: Is your customer base in town, in-state, or international? • Psychographic: What are their values, political beliefs, and lifestyle? These are all essential in determining how best to market to your ICA. Then, put ads on their favorite blogs, social media sites, and media outlets. Be the solution to their problems. Everyone has challenges, both in their businesses and personal lives. Research those challenges and
The most successful marketing typically targets customers’ emotions because they compel action. They explain why they need something, not what it is. For example, say you’re marketing for a music streaming service. “Listen to all your favorite songs” is more persuasive than “We have a billion songs” because customers better identify with that benefit. Marketing is never easy. Creating a website isn’t enough — you must make a focused, data-driven effort to create success. However, you can always accomplish your marketing goals through a carefully structured approach leveraging these secrets and pure, simple perseverance.
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