Global Boxmachine Introduces Shinko Velocity Rotary Diecutter Gurnee, Illinois based Global Boxmachine has announced the introduction of its new Shinko Velocity Rotary Diecut- ter, a high-performance platform combining print capabili- ties, speed, precision, and long-term reliability.
Hidden Innovators (CONT’D FROM PAGE 20)
crazy and jeopardize the success of the project. So, an extreme Innovator may not be the person you want to run the show. They’re one of the actors, and probably a lead actor, but they shouldn’t be the producer. So, if it isn’t that person, the next logical conclusion might be that the extreme Adaptors should manage the process. They’re organized, disciplined, and efficient. But similarly, their strengths can also become weaknesses at the extremes. High Adaptors’ discomforts with ambiguity will likely result in attempting to define the scope of proj- ects too early, or kill them altogether if the ambiguity can’t be resolved quickly. And their focus on the stated problem may prevent them from seeing solutions or opportunities outside their day-to-day world. So now what? If you’ve ruled out extreme Innovators and extreme Adaptors as the best candidates for manag- ing the process, where does that leave you? With every- one else. Here’s the great news: everyone else is most of us. 67 percent of the population is in the middle of these 2 extremes. If you want someone who may be naturally inclined to manage an innovation process, pick someone more in the middle, who can be a Bridger. The benefits of a Bridger in this role are numerous because they naturally exhibit moderate traits of both adaption and innovation. So with a Bridger, you get a bit of the best of both. They “get” the vision of the big idea that the extreme Innovator came up with. They’ll get excited and energized about ideas. They can live with ambiguity for a while. But they also see the need for organization and documenta- tion. They’ll understand the challenges that will have to be solved in order to implement that big idea. They can stay focused and see projects through to the end. They’ll un- derstand group norms and will bridge the communication gap between the high Innovators and the high Adaptors on the team. The problem may be in getting these people to un- derstand that they are the ones who should be running the innovation process. Since they’re not high Innovators, they haven’t had people telling them their whole lives that they’re creative thinkers. So they may not think of them- selves as a good fit for innovation. The role of those responsible for innovation in your company should be to convince the “everyone elses” in the middle that they’re needed in the innovation process— and help them see how their unique contributions can be incredibly valuable in this arena. Susan Robertson is a creative thinking expert with over
The Shinko Velocity Rotary Diecutter was developed with di- rect input from converters who op- erate at high throughput levels and require consistent results across a wide range of board grades and applications. Rather than focusing solely on headline speed, Velocity
Tod Crowell
emphasizes controlled performance—maintaining printing registration, diecut accuracy, sheet handling stability, and repeatability throughout extended production runs. From the infeed through the diecut and delivery sec- tions, the Velocity platform prioritizes smooth board con- trol and mechanical robustness. This approach minimiz- es variation, reduces waste, and supports higher overall equipment effectiveness (OEE), particularly in plants run- ning multiple shifts or demanding schedules. Multi-color printing and diecut quality remains a defin- ing requirement for modern packaging operations. The Shinko Velocity Rotary Diecutter is designed to deliver precise print, clean, repeatable cuts that meet the expec- tations of brand owners and end users alike. Tight toler- ances, rigid construction, and precise registration capabili- ties allow converters to maintain consistent quality even at elevated operating speeds. This level of precision supports a wide range of appli- cations, from standard production to more complex print and diecut designs, helping plants expand their capabili- ties without sacrificing efficiency. Downtime is one of the costliest risks a converter can face. Velocity was engineered with maintainability and durability as core design principles. Heavy-duty mechan- ical components, straightforward access points, and ser- vice-friendly layouts help reduce unplanned downtime and simplify routine maintenance. By focusing on proven engineering fundamentals, the Shinko Velocity Rotary Diecutter is built to deliver depend- able performance year after year—an essential factor for converters making long-term capital investments. Equipment performance does not stop at installation. Global Boxmachine backs the Shinko Velocity Rotary Diecutter with comprehensive technical support, parts availability, and experienced field service resources. “We recognize that no two plants operate the same way,” says Tod Crowell, President of Global Boxmachine. “Our approach emphasizes collaboration—working close- ly with customers to understand their production goals, board mix, and operational constraints before recom- mending solutions.”
20 years of experience speaking, consulting, and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to en- hancing human creativity. Visit: su- sanrobertsonspeaker.com.
22 February 2, 2026
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