Secondary Packaging (CONT’D FROM PAGE 37)
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lows, and foam. In the UK, paper is increasingly chosen not just for sustainability but for operational reasons by avoid- ing the Plastic Packaging Tax, reducing EPR penalties, and suiting curbside recycling. Consumer expectations are clear: recyclability dom- inates. A 2025 McKinsey survey shows that 77 percent of UK consumers rate recyclability as extremely or very important, compared with just 41 percent for biobased materials. Consumers also value recycled content (62–66 per- cent) and compostability, but above all they want prod- ucts that arrive undamaged and well-cushioned, even if that means slightly larger packaging. This highlights a growing tension: minimal packag- ing is not always the most sustainable solution. Returns and reshipping often create more emissions than slightly larger boxes or additional cushioning. Regulatory pressures are reshaping the industry. A 2027 update to the EU’s Packaging and Packaging Waste Regulation (PPWR) will ban certain single-use plastics for multi-packs and set a 50 percent maximum empty-space limit for grouped and e-commerce packaging. While overall demand continues to grow, PPWR is ex- pected to moderate growth in shrink wrap and traditional multi-pack plastics, accelerating adoption of cartonboard and paper fill. Empty air inside boxes is now a direct regu- latory and financial risk, particularly for UK exporters and retailers selling into the EU. Challenges Ahead Returnable packaging is emerging as an opportunity but comes with challenges. Cost, low return rates, dura- bility, functionality, and logistics for cleaning and multiple deliveries remain significant barriers. Businesses explor- ing reusable packaging solutions must balance consumer convenience, product protection, and environmental im- pact to succeed. Corrugated remains the dominant material but faces pressure from right-sizing initiatives and returnable pack- aging alternatives. Automated systems capable of dynam- ically adjusting pack dimensions are increasingly sophis- ticated, helping businesses minimize material use while maintaining product protection and brand integrity. Cadillac Products Packaging Acquires 10-Color CI Flexo Press Cadillac Products Packaging Company, Dallas, Georgia, has installed a 10-color Central Impression (CI) flexograph- ic press. With the investment, Cadillac Products Packaging Com- pany expands its ability to support customers across Food & Beverage, Health Care, Industrial, Medical, MIL-PRF, and Consumer Goods markets.
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February 2, 2026
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