VISION SNAPSHOTS
STRATEGIC PRIORITIES
Start Small 2022
Scale Fast 2024
Think Big 2026
Brand Diversity
FHLBSF recognized as one of the West Coast's best places to work for diverse employees
Components of FHLB-SF DEI program published on the CEO Action Pledge
BOD announces support for Black Home Ownership initiative to direct CID funding
CRITICAL INITIATIVES
• Develop Branding On DEI Purpose Strategy and Campaign - Bolster our Marketing and Branding that showcases our mission and our work. We have been in this community for many years, yet most do not know that we exist. - Use social media to post relevant content - Partner with Marketing and ERG’s to increase content on ERG Empower pages - Partner with Marketing and ERG’s to develop content appropriate for the Bank’s public website (Develop a B2C marketing strategy inclusive of DEI e orts) • Grow employee brand through DEI conscious recruiting - Provide guidance to all hiring managers on diverse interview panels and unconscious bias in interviewing - Focus on using marketing e orts to attract diverse talent.(Develop a B2C marketing strategy inclusive of DEI e orts) - Partner with ERG members for gender and minority-focused college/trade group recruiting. - Partner with Marketing to improve recruiting collateral (candidate data collection, on-site marketing materials, give-aways, etc) - (Develop a B2C marketing strategy inclusive of DEI e orts)
- We can do a better job at campus recruiting by requiring managers to participate in 1 campus recruiting event annually. We should also utilize organizations such as Posse to ensure we continue to have a diverse group of intern candidates. - For recruiting, we need to bolster up our marketing and sponsorship opportunities in the LatinX communities. Should also ensure we are intentional in ensuring our candidate pools for senior level positions are diverse and inclusive of individuals from LatinX community. Additionally, we need to continue to build our brand within the Bay Area as a premiere place to work. Like most companies, we share the lack of female representation in the technology space and should seek opportunities to market our Bank and sponsor Technology events to help build our brand within the Silicon Valley community. • Pursue DEI workplace recognition - Become one of the West Coast's best places to work for diverse employees - Publish components of DEI program on the CEO Action Pledge
• Support Black Home Ownership initiative to direct CID funding
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