TAP INTO THE BACK-TO-SCHOOL SEASON SCHOOL’S BACK!
As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back to school season is coming up, and families need to begin the expensive task of purchasing items for school. According to the National Retail Foundation, back to school shopping amounts to 17% of total annual sales. That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the full capacity of the market. You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families. For example, if you sell and service computers, you must do more than offer 10% off all technology services for the back to school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go. This makes your offer more appealing to your customer base, which will guarantee you happy and returning customers. Not every subject comes naturally to us. Whether you’re a student, a tutor, a teacher, or simply an independent learner, chances are you’ll struggle with at least one subject (maybe more). But when you recognize the challenge, you can then seek to overcome it. When you’re learning a tough subject, flashcards can be invaluable. They have been proven to be an effective study tool. A study published in Psychological Science in the Public Interest noted just how effective flashcards were among participants. They were able to retain more information more readily. Flashcards work because of their repetitive design. Repetition is one of the most effective ways to retain and recall information. Flashcards take advantage of “active recall,” a type of learning that works well with the way the brain works in terms of memory and information retention. Flashcards make learning quick and easy. Plus, you can customize your flashcard deck to focus on areas where you feel you need the most improvement. That way, you’re not spending excess time on areas you are already confident in.
There’s also a key demographic in the back to school market that often gets forgotten: teachers. Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked. Offering “thank-you” discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business. Whether it’s via mailers or in-person during open house nights, August is full of teacher- to-parent communication that could include coupons or recommendations to your business. The back to school season isn’t just for the big-box stores or retail providers. You can tap into this powerful market and make this last summer stretch a lucrative business season.
BACKTOSCHOOL Make Learning Easier With Flashcards
memory or matching game. For many people, turning a study session into a game aids in the retention of information in a way that simply going through the cards in a standard fashion doesn’t. It’s fun! Today, there are flashcards for just about every subject under the sun. If you need to tackle a subject or you know someone who is struggling with a subject, chances are you can find flashcards that can help. You can learn more about what flashcards are available at Mometrix.com/products and before you know it, you’ll be ready for whatever that next test throws at you.
However, one of the greatest attributes of flashcards is the fact that they can be turned into a game. Just about any flashcard deck can be turned into a
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