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nailed down, spend as much as possible on marketing. It really isn’t much more complicated than that. If you’d like it to be more complicated, please email me, and I will send you a link to purchase my four-part training course, titled F.A.K.E., for just $10,000 (or 22 low monthly payments of $799). In my course, I promise to be as ridiculous as possible, overcomplicate the process, and ensure you don’t get anything productive done. But act fast! I only have three of these digital courses available, and they won’t be making any more zeros or ones for me to create any more after these are sold out. P.S. If you want to check out how The Newsletter Pro operates, how we market and create a culture in business, and get clarity on what you should focus on in your own business, check out my bootcamp, coming up on May 13–14 in Boise, Idaho. As I write this, there are only a few seats left, but we have another bootcamp in September if the May one sells out. Visit Newsletterpro.com/scaleup to learn more. –Shaun
TOP 10 U.S. COMPANIES BASED ON % OF E-COMMERCE SALES 1. AMAZON 2. EBAY 3. APPLE 4. WALMART 6.6 % 3.9 % 3.7 %
49.1%
Most businesses want to spend ALL their money on acquisition and little to no money on customer experience and retention. It’s a huge mistake, and you don’t have to just take my word for it. Look at Amazon and the world’s richest man, Jeff Bezos, and how he operates his company. I always say that when everyone else goes left, you should go right. Nearly every business owner focuses all their effort on customer acquisition and not customer experience and retention. Would it make sense for you to be more like Amazon and less like the average business? Only the world’s top entrepreneurs have coaches; most are on their own, including 90 percent of my most successful friends. Sometimes figuring out the right thing to do is as simple as looking at what the masses are telling you to do and doing the opposite. I know that can seem scary, but doing the same thing over and over again and expecting a different result is the definition of insanity. The funny part about working with entrepreneurs is that they all want the fabled magic silver bullet that’s going to fix everything. Entrepreneurs spend massive amounts of time and effort looking for the mythical solution to all their problems, but all they need to do is go back to the basics: Create a great customer experience, focus on retention, and when you have those two things
5. THE HOME DEPOT 6. BEST BUY 7. QVC GROUP
1.5 % 1.3 % 1.2 % 1.2 % 1.2 % 1.1 %
8.MACY’S 9. COSTCO 10. WAYFAIR
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