MARKETING HOW-TO CONTINUED ...
software program like Adobe will give you a leg up in your job search or help you with your current job responsibilities, Lynda.com can help. The content is the website’s primary purpose, but the appeal of the site is in its organization, quality of content, and bang for your buck. Video tutorials may abound on YouTube, but the quality of information will always be up for scrutiny. With Lynda.com, you’ll only get access to content created by experts in each respective field in a way that is easy to understand. Videos can be organized by topic, software, author, or skill level, and each video is usually a very accessible 10–15 minutes long. There is a monthly subscription to utilize the site’s full potential, but with the quality of the content, the cost is more than worth it. There’s also an app compatible with mobile devices for tutorials on the go. With Lynda.com, you can garner new skills and improve your marketability as a professional, propelling your career forward and upward. You may be thinking that I’ve finally lost it with this article, but here’s the truth: I spent years trying to follow all the guru rules hammered into my head on how to market and build a business. Now that my company is generating over eight figures in sales per year, I can look back and see all the places where I got b.s. advice that was either flat-out wrong or that I simply misunderstood. Direct ROI was one of those areas. Now, it’s also possible that I was the only one who was confused, but just in case I’m not the only one, hopefully you’ll take a look at your marketing efforts and get real clear on the difference between what needs to be tracked heavily and what you need to do that is difficult to track in regard to ROI. Once you have that piece of the puzzle, you’ll find a world of opportunity and growth opening up to you. –Shaun
away a Tesla. Ninety days into the campaign, it was a flop by any measure. Fast forward eight months, and the campaign is a huge success! It will turn out to be one of the most profitable campaigns we’ve ever run. You can check it out here: NewsletterPro.com/Tesla .
supposed to build a relationship and nurture the lead, which is both smart to do and hard to track.
Here’s another example of how gauging direct ROI can be difficult: Eight months ago, we launched a campaign to generate more referrals by giving
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LIFELONG LEARNINGWITH LYNDA HOW LYNDA.COM CAN HELP YOU ADD TO YOUR SKILL SET
You could go back to school and spend money you don’t have to learn a new skill set, or you could use some of the new advances in technology to your advantage. Lynda.com was created to help people do just that. Lynda.com, a part of LinkedIn Learning since 2017, is an online learning platform that hosts thousands of web videos and classes on business, software, technology, and creative skills to help you succeed in a rapidly changing workplace. If learning a programming language like SQL or a
In his latest book, “Thank You for Being Late,” author and New York Times columnist Thomas Friedman emphasizes the importance of being a “lifelong learner” in a world where technology advances exponentially. Gone are the days where you could graduate from high school, or even college for that matter, and expect to follow a traditional career path with no need for further education. Even if you have a job that’s not in danger of dying out, chances are the skills and responsibilities for that job will evolve — and you’ll have to evolve as well.
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