Packaging Trends (Cont’d from Page 1)
Prepare for deposit systems Governments are looking to deposit return schemes (DRS)—which add cost at the point of sale—to increase the quantity of used packaging returned for recycling. For example, Finland claims that more than 90 percent of bottles and cans pur- chased in the country in 2020 were returned for recycling. What Political Factors mean for packaging 2023: Prepare for regulatory increase From nudging consumers into better consump- tion habits to increasing collections of recyclable packaging, legislators are looking to harness the power of legislation to affect social and environ- mental change. 18 months-2 years: Consumers won’t sit idly by Consumers will grow weary of the additional in- convenience and/or cost associated with initiatives such as deposit schemes. This means package man- ufacturers, brands and retailers must invest in tech- nologies, processes and systems that show greater value without passing along costs to consumers. At the same time, maintaining or increasing the levels of convenience associated with recycling and end- of-life packaging schemes.
stranglehold on crude oil production is put- ting a pinch on consumers’ purchasing power. Instability among major governments’ leadership and the potentially worrisome November 2024 U.S. Presidential Election cast a long shadow over the global political picture. The threat of a global reces- sion looms large. While the global COVID-19 pandemic is easing in much of the world, the extreme political polariza- tion it created, including quarantine and vaccine mandates, has created divisions among consumers that will linger. Brands and package manufacturers must get ahead of legislation Legislators are increasingly confident in using leg- islation to drive environmental change and nudge consumers toward healthy consumption behaviors. However, brands and package manufacturers must get ahead of this legislation. Invest in recycling infrastructure Mirroring consumer concern over plastic pollu- tion, legislators are looking to ensure plastic waste is kept and recycled domestically. For example, in the UK, Members of Parliament have called for a complete ban on the export of plastic waste by 2027.
(Cont’d on Page 5)
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