Packaging Trends (Cont’d from Page 3)
not compromising quality, convenience, freshness, safety and environmental responsibility will be a differentiator at the point of sale. Social Factors Consumers are less trusting—of companies, gov- ernments and institutions—than ever before, and are less likely than ever to take brands at their word when they say they’re doing the right thing. With growing concerns about a range of issues, from food availability and ethical sourcing to eq- uitable pay and responsible use of water and land, consumers want to know more about the products they buy and the brands they’re buying from. In addition to spotlighting their achievements and strengths, brands and package manufacturers have to be more transparent about their weakness- es and how they plan to address them. Consumers are pursuing transparency through clearer labeling and, specifically, what labeling claims mean for the greater good. Packaging becomes the messenger for socially responsible initiatives and actions Whether targeting environmental, social or human conditions, brands are tapping on-pack messaging to communicate their ethos toward social responsibility.
Economic Factors The global economy is in flux. Supply chain issues linger, labor shortages persist and inflation is rising. This economic uncertainty and the associated ris- ing cost of goods have forced consumers to rethink budgets and discretionary spending, creating the need for more value-based options. Combining the economics of product, packaging Across categories, brands are tapping messaging, technology and retail strategies to show consumers how packaging can stretch a budget. What Economic Factors mean for packaging 2023: Guide consumers toward value On the heels of the global pandemic, markets have been rocked by rising food and fuel prices. With double-digit inflation common among G20 na- tions, consumers will look to brands to help them overcome economic-induced stresses with products and packaging that mesh with purchasing abilities and reflect value without compromise. 18 months-2 years: Help consumers maximize resources As national economies remain strained, the op- portunity to present consumers with packaging that represents financial value propositions, while
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