Packaging Trends (Cont’d from Page 5)
Protect health and immunity The COVID-19 pandemic brought a new urgency to healthy eating and supporting the immune sys- tem. In the United States, SmartLabel is a platform where shoppers can look up thousands of prod- ucts to learn information that can’t fit on a package, including ingredient definitions and safe handling instructions. What Social Factors mean for packaging 2023: Be transparent It’s time to stop making commitments to change ‘at some point’ in the future. Brands and packaging manufacturers must provide clarity about the re- sponsible actions that are being/will be taken and the benefits they deliver. Be honest and transparent about the challenges and obstacles when delivering the ‘perfect’ package. 18 months-2 years: Take a stand Packaging paints a picture of a brand’s equity, which increasingly includes social and environmental cap- ital. Consumers want to hear what retailers, brands and package manufacturers have to say on contro- versial topics related to diversity, inclusion and equity. Technological Factors Consumers are becoming fatigued as a result of the fast pace of daily life, increased use of technolo- gy and having to move from crisis to crisis. The rap- id advance of technology is leaving some consum- ers unconvinced of its actual benefit—specifically the Metaverse, NFTs and cryptocurrency—which can make them feel disengaged. On the other hand, driven by curiosity, excitement and a desire to be informed and entertained, many consumers are spending increased amounts of time on the internet. Whether it involves develop- ing their personal brand, entrepreneurial projects, socializing or gaining a better understanding of environmental issues, consumer expectations are creating a demand for increased immersion. Digital experiences are rapidly expanding to include social media, artificial intelligence (AI) and the Metaverse, especially as a means of content consumption and entertainment. Packaging technologies enable and support more intelligent, informed and convenient use occasions Brands and package manufacturers are marrying materials, components and digitally-enhanced tech- nologies to create next-generation purchase and use experiences.
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