EskoWorld Welcomes Record Number
Last week, Esko held its annual EskoWorld user event, May 9-11, at the Sheraton Charlotte/Le Meridi- en Charlotte complex located in downtown Char- lotte, North Carolina. EskoWorld is the annual conference of Esko users whose mission is to con- nect the entire packaging supply chain, bringing to- gether packaging buyers and manufacturers, industry partners, application specialists and support staff to share ideas, product knowledge and business exper- tise. It is attended by leading brands, graphic and structural designers, flexo trade shops, sign makers and packaging and label converters. “This 26th edition of EskoWorld has taken a very pronounced focus on user education and training,” says Mark Quinlan, President, Esko Americas. The three-day event will included more than 75 ed- ucational sessions, which helped attendees enhance their knowledge of Esko solutions they currently own — or expand their education on the industry’s latest trends. Interspersed were sessions explaining specific product roadmaps, product training, and lec- tures on relevant topics — including two keynotes. EskoWorld a number of educational tracks, including: • Brands, Specification & Briefing focused on the
holistic go-to-market process, including project and asset management and the packaging production workflow from idea to shelf, connecting stakeholders including brands, designers, premedia and converters. • Design sessions helped attendees make packaging and display designs better, and faster. • The Artwork & Repro track covered ways to pro- The executive team of Esko met with journalists at the annual EskoWorld meeting to discuss innovations within the company. (From left) Bernard Zwaenepoel, Senior VP Software Business; Thomas Klein, VP Hardware; Philippe Adam, Vice President Global Marketing; Joakim Weidemanis, Vice President & Group Executive Product Identification; Udo Panen- ka, President; and Jan De Roeck, Director Solutions Management.
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Flexo Market News May 15, 2017 3
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