The convention sales team secured 26 future citywide events, totaling 173,027 definite room nights—a 12% increase from the previous year. Interest in OKC also rose among meeting planners, with the team hosting 138
VISITOR ECONOMY BY THE NUMBERS 24.5 million annual visitors $4.6 billion total economic impact
site visits—nearly 50% above its annual goal. Digital and social media growth
Visit OKC’s digital platforms continued to grow. VisitOKC.com drew nearly 1.9 million users in FY25 and drove more than 500,000 clicks to partner websites. TikTok views rose 128%, while Instagram followers increased 35%, topping 100,000. Paid media campaigns delivered more than 60 million impressions and 5 million engagements. Visit OKC’s public relations efforts resulted in 239 pieces of earned media coverage. National outlets including CNN Travel, Travel + Leisure and Southern Living featured OKC in stories that increased visibility and positioned the city as a top travel destination.
$2.8 billion in visitor spending 35,303 jobs supported through tourism
1,016,741 potential future room nights in event pipeline 98% customer satisfaction rating for Visit OKC services 40 travel writers and content creators hosted 160 site visits for meeting planners, sports officials and group tour operators 266 groups, conventions, sports and equine events provided with registration and servicing
Visit OKC advances strategic priorities As Visit OKC looks ahead to FY26, the organization finalized a five-year strategic plan with the Coraggio Group. The plan outlines four focus areas starting in FY26: amplifying OKC’s brand, improving destination connectivity, supporting 360-degree destination enhancement and optimizing internal operations. The plan will guide efforts to strengthen the city’s reputation, improve the visitor experience and support sustainable growth.
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