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5 Keys to Success at Huge, Intimidating Real Estate Conferences
by Think Realty
E
put our pants on one leg at a time.” Well, it’s true for real estate investors as well, except they’re even easier to get to know because of the industry’s affection for networking.
very real estate investor knows the philosophy “network is net
NO. 4 BE YOURSELF. This sounds too trite to be true, but it works. Be your best self, confident and capable, but avoid posturing. There is no reason to pretend you are anything other than exactly what and who you are: an active, determined, well-prepared real estate investor making the most of an incredible opportunity. Being genuine will make an impression, especially at big events where many attendees try to appear “larger than life.” NO. 5 PRACTICE COURAGE. Deep down, most of us feel some level of intimidation when faced with large groups of people, especially if we believe those people are superior to us in some way (education, professional success, etc.). Because your brain makes a subconscious decision to act in a certain way about six seconds before you consciously do so, practicing being confident, cogently discussing your business, and simply standing straight and looking people in the eye can yield dramatic results. •
worth.” Sadly, most real estate profes- sionals opt out of the most efficient, effective, astronomically valuable oppor- tunities to expand their networks out of a very human and instinctive reaction: intimidation. In fact, many real estate investors never attend a professional gathering of more than about two dozen others in their profession. By writing off larger gatherings, such as those with several hundred or even more than 1,000 attendees, investors also write off the opportunity to maximize their exposure to industry leaders and experts. Reframing opportunities to eliminate this natural intimidation response will not only open up new opportunities, but it can generate great returns in both the short- and long term. Here are 5 key behaviors that will help you succeed at every huge, intimidating real estate conference you attend in the future: NO. 1 REMEMBER EVERY “STAR” IS HUMAN. You’ve probably heard the saying, “We all
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NO. 2 OPT FOR RESPECT EVERY TIME.
Everyone loves to be respected for their expertise, so treat everyone you meet at these conferences with courtesy. Whether they are the keynote speaker or another “regular” attendee, they will appreciate and reciprocate. NO. 3 DO YOUR RESEARCH. If you really want to meet someone and make an impression, do a little research in advance. Some conferences use apps like Whova to make this process easier. Other times, you might need to spend a little time on LinkedIn to get the right background. Once you know a little bit about your “target,” take time to think about what you want to say and accomplish in the roughly 30 seconds you’ll likely have with that person. Do your best to demonstrate value and be memorable!
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