Q&A
SHAUN MCSHERRY, IN CHARGE OF BUSINESS DEVELOPMENT AT ENER-J IRELAND, TALKS TO IE… Growth in smart living products is averaging an annual 25%
IE: How has the market responded TO ENER-J products over the past four years? SMcS: The Irish market has been very responsive to ENER-J’s smart living products. Over the past four years, we’ve seen consistent growth, averaging at an impressive 25% annually. IE: Can you share some insights into your strategy for selecting wholesalers to work with? SMcS: I work closely with specific wholesalers in each area, fostering strong relationships and avoiding unnecessary competition. IE: One of ENER-J’s flagship products is the wireless kinetic switch. How has the demand been for this innovative solution? SMcS: Installers appreciate the ease of
installation, and the end-users love the convenience. It’s truly a game-changer in the smart living space. IE: Recently, ENER-J introduced new designer CAR Showroom LED lights. Can you tell us more about their reception in the Irish market? SMcS: The designer CAR Showroom LED lights have been a massive hit. They bring a unique blend of style and functionality. Apart from this product, we will be launching some path-defining innovative smart living and LED lighting products in 2024. IE: Beyond lighting, how have other products like the Dome Outdoor IP Camera and Festoon Kits performed? SMcS: Both the Dome Outdoor IP Camera and Festoon Kits, especially the solar-powered ones, have been among
our best-sellers. The security features of the Dome Camera resonate well with businesses and homeowners alike. As for the Festoon Kits, the demand is driven by their versatility and energy efficiency, particularly with the solar-powered option gaining popularity. Also, this winter season, ENER-J’s Infrared Heaters have been in high demand. Wholesalers and retailers in Ireland can reach Shaun on M: +44 (0)7548 228 090 or at shaun@ener-j.co.uk
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IRELAND’S ELECTRICAL MAGAZINE | 35
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