‘START WITHWHY’ And Better Business Will Follow
“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek
trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow!
It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services. In “Start With Why,” author Simon Sinek illustrates the importance of explaining to others why you do the business you do rather than explaining what you do or how you do it.
Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies.
• Look backward at the original motivation for starting your business. What specific problem were you trying to solve, and why was it important to you to solve it? • Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way.
Sinek argues that when people start figuring out the “why” in what they do, it inspires action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you help people understand why you do what you do by revealing the real purpose and intention behind your reasons, you build a sense of
• Look inward by identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you?
“Start With Why” teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now.
Take a Break!
Inspired by FoodNetwork.com
Beet, Goat Cheese, and Arugula Salad
Ingredients
Directions
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1/4 cup balsamic vinegar 3 tbsp shallots, thinly sliced
1.
Heat oven to 450 F and line a baking sheet with aluminum foil. In a medium bowl, combine vinegar, shallots, and honey. Gradually whisk olive oil into the mixture and season with salt and pepper. In a small bowl, toss the beets in dressing until they are coated. Place coated beets on baking sheet and roast them for 12 minutes. Set the beets aside and allow them to cool. In a large bowl, toss arugula, walnuts, and berries with the remaining vinaigrette. Season with salt and pepper. Top salad with beets, avocado, and goat cheese.
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1 tbsp honey
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1/3 cup extra-virgin olive oil
4.
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Salt and pepper to taste 6 beets, peeled and quartered 6 cups fresh arugula 1/2 cup walnuts, toasted and chopped 1/4 cup dried cranberries or cherries 1/2 avocado, cubed
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BUNNY DAISY EARTH EASTER
EGGS FOOL GARDEN PASSOVER
POLLEN PRANK RAMADAN TAXES
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7.
2 oz crumbled goat cheese
985-640-6072 • 3
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