Bridge Firm Recovery - November 2019

Recovery Reader The November 2019 (269) 359-0814


THE POWER OF WORDS 5 Ways to Amp Up Your Content

As we approach Thanksgiving and the end of the fiscal year, it is a great time to clean up those “turkey receivables.” You know the ones — they promise and promise, then

ignore your payment demands after you provided your good services. Or perhaps they bailed out of your property, leaving rent due and ridiculous damages unpaid. There is recourse. We provide it. There are timelines to maximize recovery. Those receivables should not be gathering dust. We provide results to keep the financial balance positive. As you naturally focus on growing and maintaining your business, let us focus on “basting” those turkeys and providing you delectable greenery in your pocket! Recovery of outstanding receivables is what keeps your business growing and successful.

Thank you, all!

If you’re reading this newsletter, then odds are you understand the powerful pull of good content. Words have the ability to conjure goals, hopes, dreams, and ideas, and they’re an integral part of building your brand. If you don’t communicate with potential clients, how can you expect them to trust you? You can build that trust by crafting quality content on your website and in your advertising. Once you start looking, you’ll probably be surprised by just how many words your company puts into the world each month. We could spend all day going over tips of the trade, but, whether you’re just getting started or giving your brand image an overhaul for the holidays, these are the high points you don’t want to miss. 1. CHOOSE A VOICE When it comes to content, consistency is key. Few things are worse than scatterbrained messaging: If your company’s tone is upbeat and slang-happy one moment and serious and pedantic the next, your customers will develop whiplash, and, worse, they won’t have a good understanding of who you are. Your best strategy for building a bond with potential clients is to pick a coherent company identity and stick to it.

- Dan Larson

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