Check out our November newsletter!
Recovery Reader The November 2019
www.bridgefirmrecovery.com (269) 359-0814
FROM THE DESK OF Dan Larson
THE POWER OF WORDS 5 Ways to Amp Up Your Content
As we approach Thanksgiving and the end of the fiscal year, it is a great time to clean up those “turkey receivables.” You know the ones — they promise and promise, then
ignore your payment demands after you provided your good services. Or perhaps they bailed out of your property, leaving rent due and ridiculous damages unpaid. There is recourse. We provide it. There are timelines to maximize recovery. Those receivables should not be gathering dust. We provide results to keep the financial balance positive. As you naturally focus on growing and maintaining your business, let us focus on “basting” those turkeys and providing you delectable greenery in your pocket! Recovery of outstanding receivables is what keeps your business growing and successful.
Thank you, all!
If you’re reading this newsletter, then odds are you understand the powerful pull of good content. Words have the ability to conjure goals, hopes, dreams, and ideas, and they’re an integral part of building your brand. If you don’t communicate with potential clients, how can you expect them to trust you? You can build that trust by crafting quality content on your website and in your advertising. Once you start looking, you’ll probably be surprised by just how many words your company puts into the world each month. We could spend all day going over tips of the trade, but, whether you’re just getting started or giving your brand image an overhaul for the holidays, these are the high points you don’t want to miss. 1. CHOOSE A VOICE When it comes to content, consistency is key. Few things are worse than scatterbrained messaging: If your company’s tone is upbeat and slang-happy one moment and serious and pedantic the next, your customers will develop whiplash, and, worse, they won’t have a good understanding of who you are. Your best strategy for building a bond with potential clients is to pick a coherent company identity and stick to it.
- Dan Larson
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2. SPEAK TO YOUR DEMOGRAPHIC Picture your typical customer: Are they male or female? Blue-collar or white-collar? Tech-savvy or old-school? Once you have their traits nailed down, gear your copy specifically to them. If you write with your potential customers in mind and consider things like jargon, tone, and message, then they’ll better identify with your brand and be more likely to do business. 3. GET PERSONAL If you can remind your customers that your company is made up of people just like them, then you have a better chance of earning their business. Showing your audience a real person in your copy is a great way to build authenticity and trust. Try personalizing your blog posts with your own signature, letting employees write their own profiles, and including information about employees’ lives outside the office. 4. GO MULTIPLATFORM If you’re producing quality copy, then why not blast it on all frequencies? Facebook and Twitter posts require a different touch
than long-form blog posts, but having a social media presence can be a real asset to your brand. In 2014, HubSpot found 80% of companies saw increased traffic to their websites thanks to social media marketing efforts. Don’t miss this opportunity to get your brand in front of more people. 5. HIRE AN EDITOR If you plan to have a blog on your website, send out print marketing materials to
customers, or post regularly on social media, then you can’t afford to skip this step. Even if you contract an editor for just a few hours each week, it’s crucial to get professional eyes on your content; it can make or break your brand’s reputation. According to Business NH Magazine, one study showed that businesses with spelling and grammar errors on their websites lost twice as many potential customers as those with clean copy.
FIRST CARTOON CHARACTER TO SPEAK Mickey Mouse was the first animated character to be given a voice. His first words, spoken by none other than Walt Disney himself, were “hot dog,”which soon became his catchphrase. Here’s an even more fun fact: The third person to ever voice Mickey Mouse, Wayne Allwine, eventually married the voice actor of Minnie Mouse, Russi Taylor, after they met on the set of a Disney special. A DISCO-DANCING FIEND Mickey’s 1979 disco album, “Mickey Mouse Disco,”went double platinum in 1984, the first children’s album to do so. The album included disco versions of Disney songs as well as “Disney-fied” versions of popular disco hits. If you ever want to hear what all the hype was about, you can still find this album on iTunes. These are just some of many fun Mickey Mouse facts to develop over his legendary 91-year legacy. To celebrate Mickey’s birthday on Nov. 18, find your favorite Mickey Mouse movie and watch it with the whole family! HAPPY BIRTHDAY, MICKEY! How Much Do You Know About This Famous Mouse?
It’s true what they say: Everything gets better with age. For 91 years, Mickey has brought laughter and joy to both children and adults all over the world. November is Mickey Mouse’s birthday month, so let’s celebrate with these fun facts about our favorite cartoon mouse. A MOUSE BY ANY OTHER NAME ... Walt Disney originally named the mouse “Mortimer,” but his wife suggested “Mickey.”Disney later introduced a character named Mortimer, who had little in common with Mickey besides a shared last name and romantic interest in Minnie Mouse. THE MOST POPULAR WRITE-IN CANDIDATE It’s true; Mickey is the most popular write-in candidate during election season. As one Georgia election supervisor noted in 2012, “Mickey always gets votes. If he doesn’t get votes in our election, it’s a bad election.” But he’s not the only Disney character who gets unwavering support. According to a California election worker, “Donald Duck is a close second.” So, if you’re one of the many who believe Mickey Mouse would be an excellent U.S. president, you’re not alone.
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NOT YOUR ORDINARY TURKEY SHOOT The Crazy Case of Jacobs v. Kent
Kent had failed to follow this rule when he shot Jacobs. They also could not determine whether the doctrine of primary assumption of risk, which Kent pointed to in his defense, was even applicable. The court also called into question whether Jacobs had also been negligent. Ultimately, the case didn’t move forward.
It began like any other hunting excursion. Neil Jacobs was walking softly through the bushes, looking for a spot to hunker down and watch for a flock of turkeys. The only problem was that someone beat him to that neck of the woods. James Kent had established a hunting spot for himself, and, when he heard rustling and gobbling in some nearby bushes and saw a flash of red, he took aim and fired. Unfortunately, the movement in the bushes was not a turkey. Kent was horrified to find that he had shot Jacobs. Jacobs promptly moved for a partial summary judgment against Kent on the basis that he had failed to determine that Jacobs was not a turkey but, in fact, a human being. Kent cross-moved for summary judgment, saying Jacobs should have expected risks when he stepped into a popular hunting environment. When their case came before the Supreme Court of the 4th District of New York, the courts denied both the motion and the cross-motion. They agreed that Jacobs had assumed the inherent risks of hunting — just not the risks it would be unreasonable to assume, like getting shot by another hunter who thought you were a turkey. Beyond that, the courts did not pronounce judgment because they did not have enough verifiable facts.
Maybe next time, they should just try getting a turkey from the supermarket.
Jacobs asserted that turkey hunters should not shoot unless they can see the turkey and verify its gender. The court could not determine whether
Take a Break!
PALEO STUFFING Ingredients Inspired by 40Aprons.com
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1/4 cup flat-leaf parsley, chopped
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2 tbsp ghee or avocado oil
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3 cups onion, diced
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3 tsp poultry seasoning
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2 cups celery, diced
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1/2 tsp salt
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1 cup mushroom, diced
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1/2 tsp black pepper
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1 cup apple, cored and diced
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2 cups almond flour
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1/2 cup dried cranberries, chopped
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3 eggs, beaten
Directions: 1. Heat an oven to 350 F. 2. In a large cast-iron skillet, heat ghee or avocado oil over medium heat. 3. Add onion, celery, mushrooms, apple, cranberries, parsley, seasoning, salt, and pepper to pan. Sauté for 7 minutes. 4. Remove from heat. Stir in almond flour. Once mixed well, stir in eggs. Transfer to oven and bake for 45 minutes to 1 hour. 5. Let cool for 10 minutes before serving.
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Bridge Firm Recovery www.bridgefirmrecovery.com (269) 359-0814 cash@bridgefirmrecovery.com
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INSIDE THIS ISSUE From the Desk of Dan PAGE 1 The Power of Words PAGE 1 Fun Facts About Mickey Mouse PAGE 2 Not Your Ordinary Turkey Shoot PAGE 3 Take a Break PAGE 3 Paleo Stuffing PAGE 3 Bullet Journaling for Your Business PAGE 4
WHAT IS IT? Despite what the name may suggest, bullet journaling has little to do with writing out your feelings — unless you want to do that! Instead, it’s a log of all your to-do lists, reminders, and tracking systems in one convenient place. The goal is to complete tasks and update your journal each day. You can even download a companion app to digitally stay on top of your tracking. The beauty of bullet journaling is customization. If you’re a visual person, create drawings or tape down pictures to represent your tasks. If you prefer precise outlines, use ruled pages to order each goal and its subtasks. A bullet journal can include every aspect POINT BY POINT Revolutionize Your Business With Bullet Journaling When you’re an entrepreneur or a business leader, your to-do list can feel more like a novel than a manageable list. But what if you could order your thoughts, track your accomplishments, and maintain organization all on your own terms? It may sound too good to be true, but bullet journaling does just that.
HOW DO I DO IT? Despite the versatility, every bullet journal shares a couple key components. First, you need a legend or key to identify what symbols mean throughout your journal. For example, a square next to a task may indicate it is a high priority, or a star may mean a task has been completed. Any group of symbols will work, but consistency keeps you organized. Second, you need a calendar in your bullet journal. That way, you can organize your goals by year, month, week, or day and keep track of smaller goals along the way. Throughout your journal, create separate sections for as many breakdowns as you want, but the key is to keep it all connected. No longer do you need to carry around a to-do list, a planner, and a calendar. Turn to bullet journaling to revolutionize the way you organize. For more tips, inspiration, and information on how bullet journaling can help you and your business, visit BulletJournal.com.
of your business down to the smallest logistical details, or it can break down a single, complicated aspect, such as vendor tracking, into one journal. The look and function of your bullet journal is completely up to you and your process.
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