Bridge Firm Recovery - November 2019

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2. SPEAK TO YOUR DEMOGRAPHIC Picture your typical customer: Are they male or female? Blue-collar or white-collar? Tech-savvy or old-school? Once you have their traits nailed down, gear your copy specifically to them. If you write with your potential customers in mind and consider things like jargon, tone, and message, then they’ll better identify with your brand and be more likely to do business. 3. GET PERSONAL If you can remind your customers that your company is made up of people just like them, then you have a better chance of earning their business. Showing your audience a real person in your copy is a great way to build authenticity and trust. Try personalizing your blog posts with your own signature, letting employees write their own profiles, and including information about employees’ lives outside the office. 4. GO MULTIPLATFORM If you’re producing quality copy, then why not blast it on all frequencies? Facebook and Twitter posts require a different touch

than long-form blog posts, but having a social media presence can be a real asset to your brand. In 2014, HubSpot found 80% of companies saw increased traffic to their websites thanks to social media marketing efforts. Don’t miss this opportunity to get your brand in front of more people. 5. HIRE AN EDITOR If you plan to have a blog on your website, send out print marketing materials to

customers, or post regularly on social media, then you can’t afford to skip this step. Even if you contract an editor for just a few hours each week, it’s crucial to get professional eyes on your content; it can make or break your brand’s reputation. According to Business NH Magazine, one study showed that businesses with spelling and grammar errors on their websites lost twice as many potential customers as those with clean copy.

FIRST CARTOON CHARACTER TO SPEAK Mickey Mouse was the first animated character to be given a voice. His first words, spoken by none other than Walt Disney himself, were “hot dog,”which soon became his catchphrase. Here’s an even more fun fact: The third person to ever voice Mickey Mouse, Wayne Allwine, eventually married the voice actor of Minnie Mouse, Russi Taylor, after they met on the set of a Disney special. A DISCO-DANCING FIEND Mickey’s 1979 disco album, “Mickey Mouse Disco,”went double platinum in 1984, the first children’s album to do so. The album included disco versions of Disney songs as well as “Disney-fied” versions of popular disco hits. If you ever want to hear what all the hype was about, you can still find this album on iTunes. These are just some of many fun Mickey Mouse facts to develop over his legendary 91-year legacy. To celebrate Mickey’s birthday on Nov. 18, find your favorite Mickey Mouse movie and watch it with the whole family! HAPPY BIRTHDAY, MICKEY! How Much Do You Know About This Famous Mouse?

It’s true what they say: Everything gets better with age. For 91 years, Mickey has brought laughter and joy to both children and adults all over the world. November is Mickey Mouse’s birthday month, so let’s celebrate with these fun facts about our favorite cartoon mouse. A MOUSE BY ANY OTHER NAME ... Walt Disney originally named the mouse “Mortimer,” but his wife suggested “Mickey.”Disney later introduced a character named Mortimer, who had little in common with Mickey besides a shared last name and romantic interest in Minnie Mouse. THE MOST POPULAR WRITE-IN CANDIDATE It’s true; Mickey is the most popular write-in candidate during election season. As one Georgia election supervisor noted in 2012, “Mickey always gets votes. If he doesn’t get votes in our election, it’s a bad election.” But he’s not the only Disney character who gets unwavering support. According to a California election worker, “Donald Duck is a close second.” So, if you’re one of the many who believe Mickey Mouse would be an excellent U.S. president, you’re not alone.

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