They’re very different. They’re sold in a different way,” LeBlanc explains.
The team at Atlantic Motoplex is used to selling things in different ways, mostly because they sell a lot of different things: vehicles, vessels, speakers, seats, helmets, head- lamps, boots, and Bombardier KIMPEX Snowmobile Car- buretor Adapter Mounting Flanges – it is practically an inexhaustible list. And unlike other retailers that flirt with the big-box store model, LeBlanc’s team has never lost the specialist’s touch. “When we did the move, we rode every motorcycle here and filled the showroom like we were coming home. We emptied
every crate; every single motorcycle the company owned could fit in our showroom.”
The technicians at Atlantic Motoplex, for instance, are manufacturer-trained to the max.
“Direct manufacturer training is an incredible tool for our business. Whether it’s BMW or Yamaha, the product is
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SPOTLIGHT ON BUSINESS • AUGUST 2016
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