LeBlanc sees the ever-changing training standards of the industry as an opportunity to invest in the business and people he cares so much about. “If you were employed by Atlantic Motoplex,” he explains with a prideful timbre in his voice, “you would get to see incredible places on this planet whether you’re a tech- nician, salesperson, sales manager, or accountant. It’s a very rewarding career that way. The pay scale has also dramatically increased in this industry and I’m proud to be an industry leader in that area.” For LeBlanc it is simple: Motorsports bring people together. His friends at Blackfoot Motosports are part of the proof. The Atlantic Motoplex employees, from managers to tech- nicians to salespeople, who have been with LeBlanc practi- cally since the start line are also a big part of the proof. And if you want to personally experience another part of the proof, head to the Pointe-du-Chene wharf on the historic Shediac Bay on Wednesday nights. “It’s one of our local hot spots here – and it’s gorgeous. The Wednesday Night Bike Night at The Sandbar restaurant has been going on for years and it’s been predominately attended by custom builders and Harley Davidson enthusiasts. There’s a two dollar cover charge down on the wharf but from 6 - 8 p.m. every Wednesday Atlantic Motoplex and The Sandbar absorb the cost so that we can encourage every motor- cycle rider in the whereabouts to come, hangout on the wharf, have a burger, and just be. The event actually starts before we get to the wharf: We have a kind of parade that leaves the store at 6 p.m. – we try to get all of our custom- ers to jump on a motorcycle or a Slingshot or their own bike and do a little loop and then head for The Sandbar. We try to be involved in events like this. It gives us a chance to familiarize customers with the multiple brands we sell. At the end of the summer season, we will be involved in ATV Poker Runs, Turkey Runs, and rallies and more promotional opportunities – it doesn’t stop. When the cold hits, then it’s snow mobiles. We love it.” “After the South Africa conference we were all of a sudden part of a huge network of dealerships that had even more brands in-house. Once I saw the European side of things through BMW, I was motivated to get connected with brands like Ducati, MV Agusta, and Triumph.” Staying social is a top priority at Atlantic Motoplex, which is why LeBlanc has hired a Marketing Communications Manager to handle, among other things, their online presence. “It’s one thing to gain brands like Slingshot and Polaris; it’s another to market these big names to the right customers. Facebook and Instagram are the mediums that help us realize the real reach we’re capable of.”
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SPOTLIGHT ON BUSINESS • AUGUST 2016
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