we couldn’t have asked for more, but the hype caught the attention of Wheels.ca and CP24 Toronto News. We also ended up being contracted for our first full restoration and making our first out-the-door at a major event.” Promoting C.A.R.S. in a multimedia light has Paul Sr. burning the candle on both ends. After all, for every “Ah, right, Paul!” moment he and his team generate the brand grows. “Keeping up with everyone and everything is beyond a full-time position,” he explains. “Although Jack manages the shop for me, I’m constantly in touch with my clients and supporting my team with a hands-on approach. I’m always planning for the next car show, making runs to local suppliers and hardware stores so that we keep things running efficiently. It’s the name of the game. When you have a showroom like ours, visitors are often regulars and want to see constant change. I’m always looking for leads on exciting new displays, classic cars, memorabilia and collectables, art and media, and so much more.” “We not only restored that VW and kept the classic appearance, we did a restomod; we modified it with modern features like Wi-Fi. Virgin Radio used the Canadian International Auto Show as the launch platform and it was a huge hit.” Carspecialists.com falls under the “so much more” category. It is no wonder the web address is bookmarked by motorsports enthusiasts around the world. Just a quick visit to the page instantly brings you into the shop through their #ShopShots Media Tweets. On July 6, for instance, there is an artful near-silhouette of Lead Mechanic Mark Gabert dismantling a 1960 Jaguar MK II. On July 4, the
and realized the Concours d’Elegance at Cobble Beach. This annual competition displays antique and classic cars of both international and continental fame in a myriad of ways, including a procession along Cobble Beach Drive that cannot be missed. This year’s Concours takes place September 17 and 18. In just two years, he has made connections with promo- tional channels and suppliers that most businesses can only dream of. “In February 2015, we signed a contract with Bell Media through Virgin Radio for their on-air Best Summer Job Ever contest. A selected winner was to drive a restored 1976 Volkswagen Westfalia to and from automotive events all while creating audio and video logs of event activities and their experiences. We not only restored that VW and kept the classic appearance, we did a restomod; we modified it with modern features like Wi-Fi. Virgin Radio used the Canadian International Auto Show as the launch platform and it was a huge hit. It was all staged in an outdoors- themed display with Mounties handing out promotional materials for both the contest and C.A.R.S. We thought
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AUGUST 2016 • SPOTLIGHT ON BUSINESS
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