“My father was constantly training me: in business management, customer service, employee management. My father taught me slowly, giving me more and more responsibility over time, and when I made a mistake he would coach me. I learned a lot from my father but I also have a very ambitious academic side to me.”
Ahmad sees a lot of overlap with CRS Automotive’s approach to sales and service. “If you can absorb costs to get the customer on the road or back on the road quickly and pain free it goes a long way,” he explains. “We offer Fleet Services, for instance, to companies with multiple vehicles to manage. We customize our services for each company to ensure we are taking care of their needs. We go the extra mile to ensure as little downtime as possible for the company’s vehicles – which includes picking vehicles up and dropping them off, pre-ordering parts, full and preventative inspec- tions, directly dealing with out-of-town fleet manage- ment companies so they don’t have to, arranging trans- portation for drivers stuck in the in-between, and, of course, special rates for larger accounts. This kind of consideration brings customers back.” Offering both traditional automotive and customized mobile services to any and all in their expansive pocket of Southern Ontario requires Ahmad to comprise his team at CRS Automotive of the best of the best. He feels that his three-part screening system is fail-proof. “When hiring new staff, the first thing we look at is their skill set,” he says. “We look for people with the proper training who are comfortable working on a wide array of vehicles. It’s important to us to have someone who is capable of moving between different manufacturers and different technologies. Next we look for people who are team- oriented. It helps everyone when a tech is willing to share their knowledge and gets along well with other team members. Third, we look for someone who pays
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AUGUST 2016 • SPOTLIGHT ON BUSINESS
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