Through fundraisers, team-building events, galas, and industry gatherings, Eventique helps its clients follow their “whys” and influence the future — one successful cocktail party, catwalk moment, or panel discussion at a time. “We’re always pushing toward the client’s why,” says Eventique founder Liron David. “That’s something that continues to keep us alive, to inspire us, and to allow us to use our imaginations.” Every company has a different “why.” For some, like The Humane Society, animal welfare is a driving force. Other businesses prioritize sustainability, human rights, gender equality, or furthering the success of their industry writ large. No “why” is too big or too small. In recent months, Eventique produced two very different mission-driven events: one for the software company Code Climate and another for UN Women’s Unstereotype Alliance. For the UN Women event, Eventique spent two days at the United Nations orchestrating high-level conversations between UN Women, its platforms like the Unstereotype Alliance, its brand partners, and the media representatives. The presentations revolved around the portrayal of women in marketing and advertising, and the Unstereotype Alliance advocated for reshaping the narrative and leaving negative stereotypes behind. At Code Climate, guests found New York City’s Lavan 541 transformed into a coder’s mecca, complete with 360-degree projection mapping, industry panels, complimentary bites, and an open bar. The attendees — both Code Climate employees and fellow professionals — were on a mission to redefine the profession of coding, strengthen its place in the tech sector, and shape the next generation of coders.
“They are asking, ‘How can we make them more well-rounded and integrated into the system and the company?’ and ‘What does their career projection look like?’” said Eventique senior project coordinator Elliot Marach, who orchestrated the event. HSUS, UN Women, and Code Climate have all figured out one of the biggest secrets of business: As the author Mark Twain so eloquently put it, “If you want to change the future, you must change what you’re doing in the present.” Spreading the word through a fundraising gala for 2,000 or a cocktail party for 50 could be the perfect place to start.
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