POSITIVE MARKETING IN 2021 YOU ARE MY SUNSHINE
Positive marketing is a tactic that has been around for a long while, but in today’s world, it might be more powerful than ever. We’re constantly surrounded by terrible news about our nation, society, and the entire world, and people can definitely use more positive forces and content in their lives. Will your brand be there for them? What are other brands doing to provide positive marketing to their customers? EMPOWERMENT AND INCLUSIVITY In the 2000s, positive marketing was all about looking at the world through rose- tinted glasses. A great example of this is McDonald’s “I’m Lovin’ It” campaign. It’s not a bad thing to create a wonderful, positive image of your brand and the world it lives in — so long as you’re keeping up with people’s idea of a better world, too. Today, positivity is closely related to empowerment and inclusivity. What is “empowerment”? When you empower
someone, you’re likely doing two things: making them feel accepted and encouraging them to succeed. Doing this helps imbue them with positive energy, and it even makes the world feel like a better place for a little while. That’s the ultimate thinking behind a lot of inclusive empowerment and positivity marketing today. And why wouldn’t you want to shop at a brand that makes you feel great? According to Accenture, over 41% of consumers “have shifted their business away from a retailer that does not reflect how important [identity and diversity] is to them.” The same study showed that 29% of consumers are willing to switch brands if they don’t showcase enough diversity. If you’re not sure where to start, try showing support for local support groups, women’s shelters, or free mental health clinics — it’s a great, positive way of supporting your community’s well-being!
BUILD INFLUENCE THROUGH POSITIVITY
If your brand produces positive, feel-good content, people will tend to listen. Make sure to optimize your marketing by using social media to regularly post content relevant to both your business and your local efforts. Building engagement takes a lot of time and effort, but it can pay off in massive ways. You never know when a business’s content will go viral. Consumers are exceedingly picky in 2021, but positivity will always win the day. Show your customers that they’re valued, and many will make sure to return the favor.
I Got a DUI and I’m Under 21 — What Now?
We can all agree that teenagers are facing a lot of challenges right now. That’s why they must pay attention and be extremely
driver’s license can be suspended for six months to a year, and in some cases, the suspension can last even longer than a year.
If you find yourself in a situation like this, you should know you have 30 days to request an administrative license suspension (ALS) hearing. The other possibility you have is to install an ignition interlock device on your vehicle. If you don’t do any of these two things, your driver’s license will be automatically suspended. If you do decide to request an ALS hearing, you will then be attending the administrative license hearing with the Department of Driver Services, where your lawyer will represent you. Make sure you do one of these two things if you want to avoid the suspension of your driver’s license. Besides suspension, additional consequences can happen, including fines and fees, a mark on your driving record, participation in various community services, etc. The best advice is to never drink and drive — especially if you’re under 21 years of age. But, if that happens and you receive a DUI citation, make sure to follow the instructions from this article. We want to help you avoid negative consequences that will leave a mark on your future.
careful to avoid all the things that can follow them for the rest of their lives — and one such life-altering consequence can be getting a traffic citation for driving under the influence (DUI). Everyone knows drinking and driving is bad. Legally speaking, however, it isn’t against the law to drink and drive as long as the sobriety test shows the driver is not intoxicated with an alcohol percentage of 0.08 or more. But that is only the case for drivers who are over 21. For the ones who are younger than 21 years of age, the law has a zero- tolerance policy. If the sobriety test shows the blood alcohol intoxication (BAC) is 0.02 or even more, the person under 21 will be arrested. The most common consequence for drinking and driving is the suspension of the driver’s license. Right away, you can expect to get a temporary permit, and your driver’s license will be immediately confiscated. This will last for 30 days, but after those 30 days, your
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