LET THE ADVENTURE BEGIN
Who in their right minds would come up with the crazy idea of asking guests to voluntarily travel to Finland in mid-November – to be met by rain, snow, darkness and cold winds? We wanted to show the international press and our dealers another world of boating; a more extreme, adventurous one – or as we would call it, the Finnish way of all-weather boating. And actually, it worked. More than 20 international magazines and 100 dealers from all over the world came to Helsinki, the hometown of Axopar Boats, for the biggest launch event ever held in Finland for a marine brand. During the Axopar and BRABUS Marine International Dealer and Press Days we revealed the ground-breaking new Axopar 37 REVOLUTION prior to its world premiere in Düsseldorf, JANUARY 2020. Held in three different locations, the main event being in a former industrial building, Vallila Train Factory, members of the press and dealers had the opportunity to be the first in the world to explore the revolutionary new Axopar 37-range, and also had the chance to discover the world of BRABUS and BRABUS Marine.
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