The MICE market is very important in Cyprus and some major developments are contributing to its growth, such as the opening of City of Dreams Mediterranean. What are the key points that make Cyprus a truly impres- sive MICE destination and set it apart from the rest? Why should your next event be held here? Most of the topics covered in this issue hint at this. Here are a few more arguments to help you decide whether to make the trip with your company's key players, or organise an incentive or conference there. For Costas Koumis, Minister of Tourism of Cyprus, “There are various characteristics that make Cyprus an impres- sive MICE destination. The tourism sector has a long experience of hosting events. The country’s strategic geo- graphical location, combined with the excellent air connectivity, make Cyprus a ideal MICE destination. Numerous top-quality hotels, that offer excellent confe- rence facilities and state of the art equipment, are sui- table for any kind of convention and could satisfy any cor- porate needs. Our DMCs are also well-known for their high quality standard of services.
Overall, the island enjoys a mild climate throughout the year, thus consisting an ideal destination to combine business with pleasure, and explore the local culture, natural beauty and unique gastronomy of Cyprus.” Grant Johnson, Managing Director of City of Dreams Mediterranean: "The casino sector is essentially focused on the weekend. MICE is a good complement to weekday business. This market is an important part of our plans. Before the opening of City of Dreams Meditrerranean, Cyprus had no major international conference centre. Limassol is now on the map: if you're a European confe- rence-goer, you've probably been to Germany or France, and often to London: now there's a new destination wai- ting for you. We're getting requests that Cyprus couldn't compete with or match before. We can organise a lunch for a thousand people. We can run an event on our lawn, our main hall is connected to an outdoor area. In Cyprus, people love being outdoors. So you can have a conference and go out for dinner, or sit by our swimming pool. There are lots of different options on the same site, which is admittedly advantageous for us.”
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~C L A S S & R E L A X L I F E S T Y L E M A G A Z I N E - B U S I N E S S - 2023 ~
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