Do you need new patients NOW? Do you feel like you’re working hard on your practice…but the reward doesn’t match your effort?
Practice Marketing NEWSLETTER • SEPTEMBER 2023
7 Practice Marketing Resources You Can TRUST BACK TO SCHOOL!
Practice Marketing NEWSLETTER
SEPTEMBER 2023
Do you need new patients NOW? Do you feel like you’re working hard on your practice…but the reward doesn’t match your effort? If you’re not getting the new patients you need, your current marketing results are to blame. And that’s because marketing is the KEY to your success. MARKETING IS THE KEY TO YOUR SUCCESS The point of marketing is to bring interested, qualified patients to your front door. But too many practices aren’t ranking the way they should on Google. Their websites don’t convert visitors to patients. And they don’t market enough to their past customer list. In short: their marketing results are to BLAME for their low patient numbers. PRACTICE PROMOTIONS WILL BOOST YOUR MARKETING RESULTS Practice Promotions is a marketing agency that helps clinics JUST LIKE yours boost their new patients consistently, every month. We help you take control of your marketing with a proven 5-step strategy, powerful digital systems, and specialists in clinic marketing. When you work with Practice Promotions, we meet with you each month to go over your patient numbers and make sure your marketing results are on TRACK.
So if you want to do something RIGHT NOW to make a big impact on your business…this is it. Invest in your marketing. Marketing is the KEY to your success. In this newsletter, you’ll see practice marketing tips & tricks that will help you improve your marketing results. But just LEARNING about them does nothing. You have to actually IMPLEMENT these ideas! Go to PracticePromotion.Net and schedule a live demo of the Ultimate Practice Marketing System today! We’ll show you a behind-the-scenes peek at how we help practice owners get more new patients. THE # 1 WAY TO MAKE A BIG IMPACT ON YOUR CLINIC THIS FALL = MARKETING If you focus on your marketing, you’ll see a BIG IMPACT on your clinic in the next few months. You’ll walk into your practice and greet your team with a smile knowing marketing has filled your schedule for the week. But if you don’t fix your marketing problem – and believe me, you DO have a marketing problem– you’re just going to fall further behind as the market becomes more and more competitive. So go to PracticePromotions.Net and schedule your live demo today. Remember, marketing is the KEY to your clinic success. Don’t make the mistake of ignoring it.
Want Examples Of Clinics Using This Exact Strategy? Visit Our Website At PracticePromotions.Net/Kit To Claim Your Practice Marketing Sample Kit!
Try These 7 Practice Marketing Resources You Can TRUST
Do you feel confident about realigning a spine…but feel PARALYZED when you think about growing your practice? We get it. You didn’t go to school to learn marketing. Plus, there are thousands of so-called “Marketing Experts” out there, but far fewer people who understand how to market a physical therapy practice, specifically. So–how do you learn how to market and grow your private practice? Luckily, there are resources you can count on to provide trustworthy, valuable, and experienced information. Please note— pick and choose which resources will be valuable to you! You don’t have to go through all of them. CREDIBLE RESOURCES ON MARKETING + PLANNING YOUR PRACTICE’S GROWTH:
PT Marketing Power Hour PODCAST SERIES
Managing Your Marketing Budget BLOG ARTICLE
Most Practice Owners want to grow their clinic but lack the time or business training to reach their full potential. The PT Marketing Power Hour highlights successful marketing strategies from North America’s fastest-growing clinics so you can learn from their wins and power your patient growth in 1 hour or less. Yes, it’s our own podcast, but yes, it’s super helpful! Listen on Spotify, Apple Podcasts, and wherever podcasts are found.
This short-and-sweet blog post will help you determine the right marketing budget for your practice. Most practice owners know they have to spend money on marketing. But, many struggle with finding the right balance and budget. Answering a few simple questions about your practice can help you define your marketing goals and the budget needed to achieve them. If you’re confused about budgeting, start here.
Grow Your Practice Podcast with CHAD MADDEN
Ultimate Patient Acquisition Strategy Workshop
We’ve been running this workshop for almost two years because it works and clinic owners love it. This 10-minute video workshop teaches you how to create a high-converting new patient funnel in 5 simple steps. Comes with a print version of the workshop, the Ultimate Practice Marketing Kit, which we mail directly to you free of charge.
We also love Breakthrough’s PT marketing podcast, which brings you no-nonsense marketing & business growth strategies that deliver new patients and high profits. A multi- location practice owner and the co-founder of Breakthrough PT Marketing, Chad grew his practice 600% in the last 5 years using direct-to-consumer marketing strategies.
Practice Expansion Checklist by ECONOLOGICS
5 Ways to Increase Physician Referrals to Your Practice
Do you want to expand your business, but need some guidance on when to pull the trigger? We’ve benefited from the Econologics team’s sound financial advice for over a decade, and you can too. This checklist will help you stop dreaming and start planning! Learn when the time is right and when expansion plans should wait to avoid pitfalls on your journey.
We often tell you NOT to rely on doctor referrals too heavily… but physician referrals can still generate revenue for your practice. This blog post walks you through how to introduce yourself to physicians, promote your valuable services, collaborate with physicians before and after treatment plans, maintain positive relationships with physicians, and stay persistent in your pursuit of mutually beneficial ties.
Ultimate Practice Marketing Kit
This powerful marketing kit is designed to teach you the EXACT strategy and 6 Key Marketing & Website Systems we use to help PT, Rehab, and Chiropractic Owners & Marketing Staff achieve more new patients at a low patient acquisition cost. Plus, we’ll mail it to you for FREE! Just scan the QR Code or visit PracticePromotions.Net/Kit to order your kit today!
HAYMARKET PHYSICAL THERAPY • ULTIMATE CLIENT
New Patients
Clinic Achieves 77% Increase in New Patients within 90 Days!
1179
1133
1059
936 939
917
816
745
640
490
This 3-Location Practice Tapped into a Wealth of New Patients with the New Ultimate Marketing System !
Kevin Rabago, LPTA and Owner of Haymarket Physical Therapy, was tired of lackluster marketing tactics that wasted time and money! Looking to take his clinic to the next level, he started collaborating with the marketing experts at Practice Promotions. With a combination of top-notch SEO, condition based Google Ads, and Patient Newsletters, they’re helping more people in their community than ever before! In 3 months, they increased their new patient volume by 77%, were able to track every lead, and are now hiring to keep up! HERE’S WHAT KEVIN HAS TO SAY... “I’ve sat through several marketing calls and typically the pushing nature of the presenter and the absence of how exactly they can prove how many new leads are being generated with their strategy sours the call. But my first call with Daniel Turner [of Practice Promotions] had a very personal feel. Absolutely genuine and nailed all aspects to how leads would be generated and how I would be able to track each and every lead. It made the decision easy and a slam dunk! Practice Promotions has surpassed my expectations, and since teaming up with them, I have needed to bring on 2 more clinicians to keep pace! ”
MONTHLY NEW PATIENTS
100
85 82
75
80
60
48 48
40
20
0
FEB*
MAR*
APR
MAY
JUN
* Estimated numbers
KEVIN RABAGO , LPTA, Owner
CLAIM YOUR FREE KIT TODAY! Call A Practice Marketing Expert at 844-928-0154 or Visit Our Website at PracticePromotions.Net/Kit
PT WEBSITE CHEAT SHEET
Keeping your website up-to-date with fresh content is one of the easiest ways to build more engagement with patients! Here are three impactful edits you can make in less than ten minutes:
C lear Headline
Ensure that the headline on your website clearly communicates the benefits of your services and grabs visitors' attention. Use strong, action-oriented language to convey the value your clinic offers like: “Exceptional One-on-One Care Leads to Exceptional Results”
“Relieve Your Pain and Regain Your Life!” “Restore Your Function, Reduce Your Pain”
Your subheader should clearly state what services you offer (like physical therapy, chiropractic, acupuncture, etc) and WHERE you practice! “[Clinic Name] Provides Physical Therapy, Massage Therapy, and Acupuncture Services in [City, State]” “[Clinic Name] Provides Top Care to Our Communities in [City, State]” “[Clinic Name] Is Helping Our Communities in [City, State] Get Back In Motion”
Use Custom Photos
It’s easy to get a stock photo for your front page, but put a face to the name: Photos of your team to establish a personal connection with visitors Showcase images of patients actively engaged in physical therapy sessions (but ask for permission!) Show well-maintained treatment rooms, exercise areas, specialized equipment, and any unique features that set your practice apart
Does Your Website Convert Visitors Into Patients? Check out our STUNNING Practice Web Designs at PracticePromotions.Net/Portfolio
This PT Clinic Got Over 3x Patient Leads and PACKED Their Clinic After New Website Launch!
Patient Performance Website
Google Ad Pro System
ENGAGE Email System
Lead Analysis System
Practice Newsletter System
186 %
566
30 %
Phone Calls to the Clinic
Website Conversion Rate (That’s 10x The Industry Average!)
Increase in Patient Leads
Would You Like 566 New Patient Calls? With This Kit, You Can Do It! Visit PracticePromotions.Net/Kit to Claim Your FREE Sample Kit!
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