PT WEBSITE CHEAT SHEET
Keeping your website up-to-date with fresh content is one of the easiest ways to build more engagement with patients! Here are three impactful edits you can make in less than ten minutes:
C lear Headline
Ensure that the headline on your website clearly communicates the benefits of your services and grabs visitors' attention. Use strong, action-oriented language to convey the value your clinic offers like: “Exceptional One-on-One Care Leads to Exceptional Results”
“Relieve Your Pain and Regain Your Life!” “Restore Your Function, Reduce Your Pain”
Your subheader should clearly state what services you offer (like physical therapy, chiropractic, acupuncture, etc) and WHERE you practice! “[Clinic Name] Provides Physical Therapy, Massage Therapy, and Acupuncture Services in [City, State]” “[Clinic Name] Provides Top Care to Our Communities in [City, State]” “[Clinic Name] Is Helping Our Communities in [City, State] Get Back In Motion”
Use Custom Photos
It’s easy to get a stock photo for your front page, but put a face to the name: Photos of your team to establish a personal connection with visitors Showcase images of patients actively engaged in physical therapy sessions (but ask for permission!) Show well-maintained treatment rooms, exercise areas, specialized equipment, and any unique features that set your practice apart
Does Your Website Convert Visitors Into Patients? Check out our STUNNING Practice Web Designs at PracticePromotions.Net/Portfolio
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