C+S February 2021 Vol. 7 Issue 2

Engineering Titletown By Luke Carothers

For well over 100 years in the American Midwest, football has been as much a part of life as death and taxes. In Green Bay, Wisconsin, this seems to be doubly true. Often billed as the last of the “small” NFL franchises, the Packers and the people of Green Bay have a unique relationship in the modern climate of professional sports. This relationship began around the turn of the 20th century when several small semi-professional football teams combined and secured $500 for equipment and uniforms from a local meat packaging com- pany. Thus, the team the NFL now known as the Packers was born on the shores of Lake Michigan. These early Packers teams won often, securing 6 NFL championships while playing their games in the small, 25,000 seat wooden City Stadi- um. Their success, however, outmatched their seating capacity, and in the 1950s the NFL threatened to move the franchise to Milwaukee if a new stadium wasn’t built in Green Bay. Fearing the loss of a franchise that had given much to the identity of the small town, the city built the first stadium exclusively for an NFL franchise. In 1957 the new stadium was completed (originally called New City Field), and was renamed to honor the late Curly Lambeau in 1965. Orig- inally built to hold around 32,000 spectators, it has since been expanded to hold just under 73,000 screaming fans for Packers’ home games. To say that Green Bay is football-obsessed is an understatement. Since 1960, every single Green Bay Packers home game has been sold out, and, to add to that, they still have roughly 115,000 people waiting in line to receive season tickets. With so much focus on one place and one team, it is no wonder there have been numerous improvements to not only the stadium, but also the areas immediately surrounding it. In addition to upgrading seating, add- ing field lights, and other stadium improvements aimed at cultivating the flow of football-crazed fans, several improvements have been made to the infrastructure in the surrounding areas to ensure they have capacity to handle high-volume crowds at distinct and predictable intervals. In early 2015, coming at the end of a 3-year stadium renovation that gave the stadium new infrastructure and lighting, the Green Bay Pack- ers announced plans for an innovative project that would transform 35 acres of land just west of Lambeau Field. The plan–dubbed “Title- town”– was to build an innovative, mixed-use development aimed at accommodating not only the fans and visitors who flock to the area, but also local residents. Subsequently, an initial plan for the project was made by Rossetti Ar- chitects, Sterling Project Development, and Titletown Development. The plan was to create a space that could incorporate several differ- ent groups of end-users. As such, space was planned for a number




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