BATHROOMS
LAUFEN, ROCA GROUP’S PREMIUM BRAND, PUSHES THE BOUNDARIES OF BATHROOM DESIGN IN ACHIEVING PIECES THAT ARE SIMULTANEOUSLY MONUMENTAL AND DELICATE… Making the bathroom a living environment
T he premium brand under the Roca Group umbrella, LAUFEN has been using the oldest malleable material known to man to make innovative sanitary products in state-of-the-art factories with legendary Swiss precision. LAUFEN finds maximum expression in the balance between form and function, and design and workmanship reflecting a symbiosis of design, quality and functionality. LAUFEN’s Swiss design unites two major trends: emotional Italian design from the south and the northern tradition of design precision and clarity. Development and manufacturing work closely together in a perpetual
search for the optimal realisation of design and quality. Ongoing innovation is part of our DNA, driven by a passion to create timeless bathroom designs. LAUFEN’s original bathroom concepts are created together with famous designers and architects – their creativity and vision combine to open up new design dimensions that push the limits of LAUFEN’s revolutionary ceramic material. EXCITING NEW MATERIALS New materials have always been one of the most important driving forces behind the development of design. SaphirKeramik is one of the greatest,
globally significant ceramic innovations from LAUFEN. This revolutionary, ceramic material reaches its exceptional hardness when blended with corundum, a colourless mineral which is a component of sapphires. This gives SaphirKeramik a flexural strength equal to that of steel. Yet it has the potential to be wafer-thin, giving designers almost infinite freedom to experiment – and tear up the rulebook of bathroom design. The exciting possibilities of SaphirKeramik have prompted LAUFEN and Italian designer Stefano Giovannoni to revisit the ILBAGNOALESSI collection first designed in 2002. This smooth-flowing sculptural set of designs suggested a new
“Our solution-led approach must ensure we continue to exceed our customer’s expectations.”
64 | PLUMBING & HEATING MAGAZINE
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