SETTING THE RIGHT PRICE The Sales Price Pyramid A graphic representation of the buyers who will consider a home at a given price point in relation to a realistic market price.
The Sale Price Is determined by what a buyer is willing to pay, and what the seller is willing to accept based upon current market conditions.
The market sets the listing price Current Market Conditions set the listing price for a property, based upon similar properties in the same area.
What doesn't determine the price What you paid - What you need - What you want - What your neighbor says - What another agent says - Cost to rebuild
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