BRANDING GOOD ENOUGH TO EAT Eventique Creates Edible Art for Corporate Events
Case Study
Imagine you’re attending a gala for your favorite charity. You stroll up to the bar and order the event’s signature martini, taking a moment to listen to a musician crooning into the microphone. When the bartender hands over your glass and you raise it to take a sip, you can’t help but stop and stare. The charity’s logo is floating — as if by magic — right on the surface of the cocktail! What would you do at that moment? Would you take a drink, or carry the glass carefully back to your table to wow your date with your prize? Sipping Branded Cocktails With Spotify When Eventique pulled this trick for a Spotify event, the logoed drinks were the toast of the night — literally. Spotify’s guests quaffed the edible logos, showed them off, and went back for seconds. It was a powerful reminder of the brand integrated seamlessly into the festivities. This cocktail creativity was just one example of how Eventique’s team has used food to promote a brand’s message. “We really do strive to make a correlation between the food and the brand, its origins, and its history,” explains Eventique Vice President of Creative and Strategy Eric Wielander. “If we’re highlighting a product, for example, and that product is made with natural ingredients, then we try to engrain those ingredients into the event’s food and beverage program.”
A Taste of Argentina for Globant
At a recent corporate dinner Eventique designed for the Argentina-based company Globant, the brand’s roots shone through a menu of traditional Argentine food and wine. World- renowned celebrity chef Francis Mallmann (whom you may remember from Netflix’s “Chef’s Table”) put on a show, slow- cooking cuts of meat over dramatic open fire pits. In all, 70 guests — including former ambassadors from the U.S. and Argentina — made the pilgrimage to a private home in Westchester County, New York, for the meal. They raised glasses
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