The Anatomy of a Photoshoot
From September 8-11, Sarah Nelson and Samantha Rigdon captured the stunning October launch products with a local photographer in Grand Rapids, MI. This launch shines a spotlight on Silica, including new colorways of Silica Leather and Silica Etch. In upholstery, we’re introducting Blueprint, an Alliance-focused geometric jacquard inspired by architectural forms. 01 Prepare the shot list, order material, and source props On the wallcovering side, we have a range of exciting new patterns such as Empress Filigree (a silk-embossed botanical damask), Solara (a bold, scalloped seascape), and Simply Geo (a diamond motif designed to pair with Simply Sheer), among others. These October products are sure to make a statement in our upcoming projects.
03 Shoot day(s)
PRO TIP: FOR A CHANGE OF SCENERY, TAKE THE PARTY OUTSIDE! (LADDER OPTIONAL)
Photoshoots typically span 1-3 days, depending on the number of products and the complexity of the setups. While a detailed shot can take a couple hours, simpler shots (prepped in advance on day 1) move much faster. For every image, Sarah and Samantha carefully style the products, while the photographer tweaks the lighting and color to capture the signature Momentum look and feel.
Once the product and design teams share the pattern list and campaigns, Sarah gets to work creating the shot list, including inspiration images and prop ideas, which Samantha helps source both locally and online. Sarah calculates the yardage needed for each shot and places the material orders. Since she works from home, those endless rolls and boxes tend to fill up every corner of her home office, basement, and garage until it’s time for the shoot!
02 Prep day
04 Image selection
Sarah and Samantha dedicate a full prep day to laying out the shot list, unpacking boxes and rolls, and pairing products to match each shot. Many shots require cutting, folding, taping, or rolling material to get them just right. For this shoot, they also partnered with Leland Furniture and Grand Rapids Chair, showcasing our textiles on their furniture pieces. Win-win!
Throughout the shoot, Sarah and Samantha help select images in real time, then end each day by reviewing the full set of shots. The photographer works his magic and delivers the final images to the team for our website, social media, advertising, print materials, and much more. Keep an eye out for these beauties in the coming weeks!
THAT’S A WRAP!
PRO TIP: FOR THE PERFECT SILICA SAND PILE, ALL YOU NEED IS A BOWL FULL OF SAND AND A SERVING SPOON!
04
Made with FlippingBook flipbook maker