What is MAA’s Follow-up Schedule?
Below is a quick guide describing MAA’s Follow-Up Schedule! You can also find this in more detail by logging into AccessMAA and searching for Funnel Follow-up and Task Automation Schedule.
Prospect – Toured Status
Immediate – 48 Hours
3 to 14 Days
14 - 60 Days
Funnel Automation Immediate: Auto Email
Move in Date in 3 Days: Auto Email
Personalized for Reschedule/ Cancelled/No Show 12 Hours: Auto Email for Completed Tour 48 Hours: Auto Email for Completed Tour Immediate: Phone Call for Completed Tour due in 24 hours
Task- Phone Call
Day 3: Phone Call for Completed Tour Day 5: Phone Call for Completed Tour Day 5: Phone Call if No Show/ Cancelled Tour Day 3: Optional Email for Completed Tour if left VM
2 Phone Calls and 1 Email to Mark as “Did Not Rent” and select reason
Task- Email
Immediate: Optional Email for Completed Tour and left VM due in 24 hours
Day 5: Optional Email for
Resident Follow Up
Immediate – Ongoing
Applicant Follow Up
Immediate – 48 Hours
Day 7: Auto Email/SMS – How is everything going? 75 Days Prior to Lease End: Auto Email- look out for Renewal Day 1: Phone Call-How was your move? 140 Days Prior to Lease End: Phone Call Day 1: Optional Email if not reached by phone 5 Days Prior to Lease End: Move Out Instructions (if applicable)
Funnel Automation
Task- Phone Call
2 Hours: Phone Call
Task- Phone Call
Task- Email
2 Hours: Optional Email if not reached by phone
48 Hours: Email
Appli-
Task- Email
cation Approved, Send Welcome Home Letter and Resident Guide
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