Sport Management— Housed within the Dean R. Sanders `47 School of Business, this program leverages coursework from a variety of our top-notch degrees, like business management, athletic coaching and recreation management, exercise science, and marketing. eSports and Gaming Administration— Specifically focused on this rapidly growing and lucrative industry, you’ll learn how eGames are made, team/league management, eSports events planning, and marketing. Arts and Entertainment Management— Acquire the tools and experience necessary to launch an exciting career in sports entertainment—from event planning and venue management to promotions, marketing, and beyond. Marketing— Learn how to successfully secure sponsorships, manage brand partnerships, leverage digital media, and enhance fan experiences. Communications— Telling the story is an important part of the business of sports. This program encompasses writing, audio/video production, web design, and public relations. Learn how to craft compelling narratives, manage media relations, and engage audiences through various platforms. Dean students benefit from our strong connections with industry leaders. Guest lectures, networking events, and internships provide invaluable insights and opportunities. And, our alumni network is a testament to our program’s success, with graduates holding positions in successful sports organizations across the country. Our program is designed to equip you with the skills, knowledge, and connections needed to thrive in this fast-paced and ever-evolving field.
CAREER OPPORTUNITIES
The wide world of sports is not just about the big game or the star players; it’s a dynamic, multi-billion-dollar industry that encompasses a diverse array of careers. From managing professional teams to organizing large-scale events to financial administration and promoting athletic brands, the business of sports is an exciting field that merges passion with professional expertise. Dean offers a comprehensive curriculum in a variety of programs that will prepare you for a job in the sports biz.
Chief Operating Officer Community Outreach Coordinator Director of Special Events eSports Team Manager
General Manager Marketing & Promotions Manager Public Relations Specialist Sports Agent
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