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INSIDE THIS ISSUE Getting to Know Our Senior Attorney page 1 Protecting Your Business When Partners Don’t page 2 Sell Better to Your Sector page 2 Reviews That Speak Volumes page 3 3:2:1 Aperol Spritz page 3 Secrets to Standout Sends page 4
Tips for Modernizing Your Email Marketing MESSAGE MASTERY
Even in an age dominated by social media, many businesses still succeed by focusing on the more traditional model of reaching consumers through their inboxes. As with any marketing tactic, making your emails stand out and generate sales is the key to making your mailing list work for you. Here are three ways to sharpen your approach in 2025 and beyond. Don’t drown in the social media sea. Email marketing still has the advantage over showcasing your wares on TikTok, Facebook, X, or Instagram. For one thing, utilizing social media as your sole means of marketing is like sprinkling fish food in the ocean and hoping the right fish chows down. When you post on social media, you compete against political memes, duck-faced vacation photos, and all the other content users receive. By focusing on developing
effective email marketing, you avoid subjecting your company to the algorithmic whims of social media platforms and hone in on your customers’ specific interests, buying habits, and demographics. Ho-ho-hold off on holiday promotions! Holiday-related email promotions can be tiresome for customers already bombarded by plenty of distractions, so consider being one of the few vendors that presents them with an opportunity for a breather. Before a major holiday, allow them to opt out of holiday-themed promotional emails. Learn from your leading customers. First, if you haven’t devised a loyalty or rewards program for your most loyal patrons, consider doing so immediately. If you’ve already segmented and targeted
your marketing to appeal to the most active people within your consumer base, take it a step further by utilizing them to strengthen the effectiveness of your email communications. Pay particular attention to what your most enthusiastic supporters click on and respond to. Their reactions are a valuable template for what may attract new customers. Email marketing in 2025 isn’t the computerized version of chiseling an ad into a stone tablet; it’s a still-relevant tool that can attract and retain consumers in an increasingly competitive marketplace.
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